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- Advertising company, Adslot (ADJ) has teamed up with LiveRamp for the onboarding of advertiser’s first-party data in the digital and television market
- LiveRamp, formally known as Acxiom Corporation, is an American based software as a service (SaaS) company that offers an identity resolution platform
- This partnership agreement allows advertiser and agency customers of LiveRamp to share their first-party audiences
- Adslot remains steady on market close with shares trading at 3.1¢ apiece
Advertising company, Adslot (ADJ) has teamed up with LiveRamp for the onboarding of advertiser’s first-party data in the digital and television ecosystems.
LiveRamp, formally known as Acxiom Corporation, is an American based software as a service (SaaS) company that offers an identity resolution platform.
Adslot Media is the only tool in the market that scales publisher-direct buying and empowers collaboration between buyers and premium publishers.
Some of its clients include BBC, Bloomberg, Mindshare, Mediacom, Salesforce and more.
This partnership agreement allows advertiser and agency customers of LiveRamp, who may or may not be existing Adslot customers, to share their first-party audiences.
First-party audiences include customer segments with publishers featured on the Adslot Media marketplace.
These advertisers and agencies will then be able to discover and forecast the availability of these audiences in real-time across Adslots catalogue of tier 1 publishers.
CEO Ben Dixon is delighted with this new partnership.
“The integrated capability will be available to clients of both Adslot and LiveRamp from early February and will provide new and unique opportunities for these agencies and advertisers to utilise their first-party data audiences to purchase targeted media on a forward guaranteed basis,” Ben said.
“Further, the inclusion of LiveRamp as a data partner highlights our commitment to ensuring the maximum interoperability and flexibility for our agency clients in a world where the value of first-party audiences becomes increasingly critical,” he added.
This agreement develops Adslot’s data partnership strategy, which allows advertisers to efficiently share their propriety audiences and enables the purchase of targeted media by the Adslot Media platform.
Adslot remains steady on market close with shares trading at 3.1¢ apiece.
