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  • Adslot (ADJ) has seen its shares skyrocket over 84 per cent after announcing a new deal with Kalin Setterberg Data SV
  • Kalin Setterberg is a Sweden-based specialist that provides Enterprise Resource Planning software to the European media industry
  • Under this deal, Adslot will integrate its Symphony digital workflow solution with Kalin’s Marathon cross-media financial platform
  • The companies will jointly market this offering as a top-tier solution to manage workflow in the media industry
  • The integration will be completed in the next three months and deployment to customers will take place from the September quarter
  • Adslot’s shares have skyrocketed 84.6 per cent and are trading for 2.4 cents each

Media technology company Adslot (ADJ) has seen its shares skyrocket 84.6 per cent after announcing an integration deal with Kalin Setterberg Data SV.

Kalin Setterberg Data SV is a Sweden-based specialist that provides the Enterprise Resource Planning (ERP) software to the European media industry.

Within the ERP software system is Marathon, which has powerful functions for handling accounting, projects and media matters. It provides cross-media financial management for 50 media agencies in seven markets across the Europe region.

Under the partnership, Adslot’s Symphony digital workflow solution will be integrated with Kalin’s Marathon platform.

The integrated offering will be jointly marketed to agencies as a top-tier solution able to manage the complete workflow for all media types. Adslot expects the integration will be completed within three months with potential deployments to new customers to occur from the 2020 September quarter.

“The blending of Adslot’s strong pedigree in digital media workflow and the features of a sophisticated industry specific ERP solution will be a powerful proposition to existing and prospective clients of both organisations,” Adslot CEO Ben Dixon said.

Symphony is a digital media management system that streamlines data easily. It offers a direct plug-in to more ad servers and agency tools than any other system and claims to be the only media management system with direct-to-publisher buying capability through Adslot Media.

“We believe that there is enormous opportunity for a solution such as this that provides complete workflow and financial management for agencies from traditional to digital media,” KSD Chairman Olof Setterberg said.

Adslot’s shares have skyrocketed 84.6 per cent and are trading for 2.4 cents each at 2:52 pm AEST.

ADJ by the numbers
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