Adveritas (ASX:AV1) - CEO, Matthew Ratty
CEO, Matthew Ratty
Quelle: Adveritas
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  • Software company Adveritas (AV1) makes the first sale of TrafficGuard through the Google Cloud Marketplace
  • Since launching, TrafficGuard has received significant interest from large companies, resulting from the direct promotion by Google Cloud’s independent software vendors
  • TrafficGuard detects, mitigates and reports ad fraud before it impacts digital advertising budgets
  • By using this technology, marketers, agencies and ad networks can detect and prevent invalid traffic in real time to maximise the return on advertising
  • Adveritas is up 9.3 per cent with shares trading at 9.4 cents at 1:11 pm AEST

Software company Adveritas (AV1) has made the first sale of TrafficGuard through the Google Cloud Marketplace.

This 12-month commitment consists of US$120,000 (A$170,988) in annualised revenue.

Since launching, TrafficGuard has received significant interest from large companies, primarily as a result from the direct promotion by Google Cloud’s independent software vendors.

TrafficGuard detects, mitigates and reports ad fraud before it impacts digital advertising budgets.

By using this technology, marketers, agencies and ad networks can detect and prevent invalid traffic in real time to maximise the return on advertising.

Adveritas’ integration into the Google Cloud Marketplace opens an additional sales channel with Google Cloud representatives, provides access to Google Cloud’s customer base and reduces the sales cycle for potential customers.

“We have laid the foundations for success, and this sales channel provides us with material upside for revenue producing contracts, combined with our direct sales force,” Co-Founder and CEO Mat Ratty said.

“We are working on a number of other channel partners to accelerate the global roll out of our market-leading TrafficGuard anti-fraud digital advertising products.”

Adveritas was up 9.30 per cent with shares trading at 9.4 cents at 1:11 pm AEST.

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