Join our daily newsletter At The Bell to receive exclusive market insights
- Software solutions provider Adveritas (AV1) has grown its freemium subscribers to more than 2100 and its paying customers to around 170 across multiple industries
- AV1 says the number of subscribers utilising its TrafficGuard software has grown 49 per cent since December 31 last year
- The company attributes this trend to the growth of its marketing channels, which are attracting greater awareness of the hyper-scale product
- TrafficGuard continues to monitor the sign-up and conversation rates of freemium customers, with the ability to scale up as required
- In this way, the model provides Adveritas with a large user base to whom it can upsell products
- AV1 expects that increasing its sales and marketing capabilities will underpin further rapid growth in freemium subscribers and paying customers
- Adveritas shares are up 6.67 per cent, trading at 16 cents each
Software solutions provider Adveritas (AV1) has grown its freemium subscribers to more than 2100 and its paying customers to around 170 across multiple industries.
The company says it experienced a 49 per cent increase in freemium subscribers using its ad fraud prevention software TrafficGuard since December 31 last year.
In fact, AV1 says the number of subscribers utilising TrafficGuard jumped 23 per cent from February to March alone — a trend it attributes to growing its marketing channels, which are attracting greater awareness of the hyper-scale product.
TrafficGuard monitors the sign-up and conversation rates of freemium customers, with the ability to scale up as required.
In this way, the model provides Adveritas with a large base of users to whom it can upsell other products while also providing data from multiple verticals and countries to further enhance the software’s own offering.
Adveritas Co-founder and CEO Matt Ratty said the company is delighted to further expand its client base.
“With millions of companies using Google PPC as part of their marketing strategy, it provides an extremely large addressable market that TrafficGuard can capture,” he said.
“Both our enterprise-level and freemium pipeline continues to grow, with several well-known global brands currently trialling TrafficGuard and some in legal review,” the CEO added.
“We remain confident that the TrafficGuard solution will be chosen as their anti-fraud offering and look forward to building on our recent positive momentum to sign further new clients in the coming months.”
Adveritas considers the number of subscribers using TrafficGuard to be a lead indicator of future growth in paying customers.
The company expects that increasing its sales and marketing capabilities will underpin further rapid growth in freemium subscribers and paying customers.
Adveritas shares are up 6.67 per cent, trading at 16 cents each at 2:24 pm AEST.
