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Adveritas (ASX:AV1) - Cofounder and CEO, Matthew Ratty
Cofounder and CEO, Matthew Ratty
Source: Adveritas
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  • Adveritas (AV1) has seen its TrafficGuard software platform accepted and integrated into the Google Cloud Marketplace
  • AV1 says this will open it up for additional sales due to Google Cloud reps selling the platform on behalf of Adveritas, and will further accelerate its revenue growth rate
  • The company is now working with Google’s Go To Market team to ensure a successful launch strategy of the TrafficGuard solution
  • Adveritas closed up 4.76 per cent at 11 cents per share

Adveritas (AV1) has seen TrafficGuard officially accepted and integrated into the Google Cloud Marketplace.

TrafficGuard targets invalid traffic before it reaches a client’s ad budget. By using TrafficGuard marketers, agencies and ad networks can both detect and prevent invalid traffic in real time to maximise the return on advertising.

TrafficGuard is the first and only Australia and New Zealand-based company that primarily exists online to have been onboarded onto the Google Cloud Marketplace over the past 12 months.

Google Cloud Marketplace lets users deploy functional software packages that run on the Google Cloud Platform.

“We are delighted to have TrafficGuard officially accepted and integrated into the Google Cloud Marketplace, which we expect to further accelerate our annualised revenue growth rate,” Adveritas Co-Founder and CEO Mat Ratty said.  

In order to be entered into the Google Marketplace, solutions must be vetted by Google against security vulnerabilities. TrafficGuard was required to do a deep integration with the Google technology stack and meet Google’s strict requirements.

The company said the platform’s acceptance into the Google Cloud Marketplace has been a key priority over the last nine months. The company said this will open it up for additional sales due to Google Cloud reps selling the platform on behalf of Adveritas and will provide access across numerous key targeted countries.

“Adding channel sales like the Marketplace to complement our direct sales force was the next logical step for Adveritas,” Mr Ratty said.

“With recent annualised revenue up over 50 per cent since 30 June 2021 and a record trial pipeline, we look forward to scaling further with the assistance of the Google Cloud Marketplace.”

The company is now working with Google’s Go To Market team to ensure a successful launch strategy of the TrafficGuard solution.

Adveritas closed up 4.76 per cent at 11 cents per share.

AV1 by the numbers
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