- Angel Seafood (AS1) has launched a new membership and subscription-based model, Hālo Club
- The company says Hālo Club will offer premium and authentic farm-to-table experiences for its members, with fresh oysters delivered to doorsteps on a monthly basis
- Following an initial phase offered to members, the company says it will make memberships available to more customers across Australia
- Angel Seafood was last trading at 15 cents per share at 3:30 pm AEST
Angel Seafood (AS1) has launched its membership and subscription-based offering, Hālo Club.
The organics and sustainable oyster producer’s new direct-to-consumer channel will offer members direct access to Angel’s oysters, and complementary condiments and gifts, to doorsteps on a monthly basis, while creating a new income stream.
The initial phase of the roll-out will be over a three-month period with membership available to Angel’s shareholders and a select group of customers across metropolitan Sydney, Melbourne and Adelaide.
Following an initial phase offered to members, the company says it will make membership available to more customers across Australia.
“We remain focused on executing our 3-pillar growth strategy to increase production to 20 million oysters per year and to improve profitability through increasing scale, productivity gains and improve prices,” Angel Seafood founder and CEO Zac Halman said.
“The Hālo Club, as a direct-to-consumer sales channel, is one of these initiatives and it will diversify our existing sales channels while also acting as a brand-building platform."
Angel Seafood was trading flat at 15 cents at 3:30 pm AEST.