- Marketing agencies may face new competition from artificial intelligence following the success of AppsVillage's (APV) JARVIS technology
- JARVIS works as an artificial intelligent (AI) marketing manager for Facebook advertising and promotional campaigns
- Tests on a number of businesses show JARVIS successfully grew each company's click-through rate, lowering their cost per click and cost per action rates
- Shares in AppsVillage are trading flat, at 16 cents per share
Traditional marketing agencies may face new competition from artificial intelligence following the success of AppsVillage's (APV) online marketing agent, JARVIS.
JARVIS has been designed to work as an AI marketing manager for Facebook advertising and promotional campaigns, with a focus on improving customer reach, call to action results and user conversions.
It was launched last month and has already recorded strong preliminary results, beating the marketing industry's average benchmark.
After being used in more than 1000 campaigns, JARVIS returned a three per cent click-through rate, three times better than the industry average of 1.02 per cent.
The AI marketing agent also reduced costs for businesses, with its cost per click rate averaging $1.20, as opposed to the $1.85 industry benchmark.
Cost per click is the amount paid to Facebook after an ad placed on the site is clicked on.
The cost per action amount was also lower under JARVIS, averaging $14 per action, compared to the industry benchmark of $38.33.
AppsVillage CEO and Founder, Max Bluvband, said these preliminary results were encouraging.
"The data and results delivered thus far are incredibly encouraging and demonstrate how well JARVIS works," he said.
"We are focused on ensuring our AI technology is specifically designed to offer the most value to SMBs in replacing the need for employing costly promotion agencies or human marketing employees SMBs cannot afford," Max added.
Shares in AppsVillage are trading flat at 16 cents per share at 1.11 pm AEST.