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- Aumake (AUK), formerly Aumake International, has entered a licensing agreement to promote Rachael Finch’s Kissed Earth brand in China
- This will be the first direct brand signed to Aumake’s new e-commerce marketplace which connects Asian influencers with Australian brands
- Founded by Rachael Finch and her husband Michael Miziner, Kissed Earth provides nourishment to bodies so people can live their full potential
- Products include skincare and health food, which are currently sold in Australia through Myer, Coles, and The Iconic
- This licensing agreement will see Aumake promote and market Kissed Earth products in China for an initial six-month period
- Subject to Aumake achieving $1.5 million in sales during the initial term, the agreement may be extended for a further three years
- Aumake has ended the day 7.25 per cent in the green with shares trading at 7.4 cents
Aumake (AUK), formerly Aumake International, has entered a licensing agreement to promote Rachael Finch’s Kissed Earth brand in China.
This will be the first direct brand signed to Aumake’s new e-commerce marketplace which connects Asian influencers with Australian brands.
Founded by Rachael Finch and her husband Michael Miziner, Kissed Earth provides nourishment to bodies so people can live their full potential.
Products include skincare, collagen, supplement powders and bars, health food, and collagen.
These products are currently sold in Australia through Myer, Coles and The Iconic, with expansion into Japan and South East Asia underway.
“We developed the Kissed Earth brand with the intent to provide people everywhere with the opportunity to tap into the cleanest and most powerful foods from nature, to help consumers live to their full potential and experience the feeling of their bodies truly thriving,” Rachael said.
“We are excited to be the first brand to work with Aumake to try this new approach, which allows us to promote Kissed Earth directly to Asian influences and consumers through social e-commerce channels,” she added.
This licensing agreement will see Aumake promote and market Kissed Earth products in China for an initial six-month period.
Subject to Aumake achieving $1.5 million in sales during the initial term, the agreement may be extended for a further three years.
Aumake has already received $100,000 for Kissed Earth products over the past 48 hours, providing a strong indication of Asian influence in the Kissed Earth brand.
“We are delighted to be working with Kissed Earth as the first keynote brand to use our pioneering social e-commerce marketplace to enter the Chinese market,” Aumake Executive Chairman Keong Chan commented.
“For the first time, our customer will not only have access to Kissed Earth products at direct prices and be able to share that experience with friends on social media using our online platform, but they will also be able to generate income via our online profit sharing model based on sales of Kissed Earth products,” he said.
“We believe this new approach has the potential to revolutionise the way new Australian brands reach the Asian market, which will lead to significant increases in influencer traffic and allow us to grow our influencer database much faster,” he added.
Aumake has ended the day 7.25 per cent in the green with shares trading at 7.4 cents in a $30.99 million market cap.
