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BetMakers (ASX:BET) - CEO, Todd Buckingham
CEO, Todd Buckingham
Source: SmartCompany
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  • Betting tech specialist BetMakers Technology Group (BET) has signed agreements with two Australian bookmakers — Rob Waterhouse and Mark Sampieri
  • BetMakers will provide each bookmaker with new technology platforms and automated products for their online businesses
  • Waterhouse and Sampieri have both stated they want their online operations to go live in June this year
  • In another agreement, BetMakers has entered into a commercial partnership with international gaming company Pronet Gaming
  • The deal allows Pronet Gaming to offer its customers BetMakers racing solution
  • BetMakers is up 11.9 per cent on the market today, selling shares for 23.5¢ per share

Betting tech specialist BetMakers Technology Group (BET) has signed agreements with two of Australia’s premier on-course rails bookmakers — Rob Waterhouse and Mark Sampieri.

BetMakers will provide each bookmaker with new technology platforms and automated products for their online businesses, this will include trading and pricing solutions.

Rob Waterhouse is one of Australia’s most prominent rail bookmakers and racing identities. While the Sampieri name is one of the longest-serving rail bookmakers in Victoria.

“The Waterhouse name needs no introduction, it has been a powerhouse in bookmaking spanning three generations, while the Sampieri family has been successful in bookmaking in Victoria since 1966,” BetMakers CEO Todd Buckingham said.

Waterhouse and Sampieri have both stated they want their online operations to go live in June this year.

Rob Waterhouse said he is excited to launch his bookmaking business online with BetMakers.

“These are challenging times for on-course bookmakers, so to have a technology solution such as the platform that the BetMakers have developed is the perfect fit for traditional bookmakers like myself to be transitioning into the digital world and making a play in the online wagering market,” he told the market.

Mark Sampieri is also looking forward to the online operation.

“We are really looking forward to entering into this online venture and could not be happier with what the BetMakers team has been building for us as a technology solution,” he said.

“In addition, the trading and pricing solution will now allow us to take bets
on many more race meetings than we are currently able to do,” he added.

Pronet Gaming

In another agreement, BetMakers has entered into a commercial partnership with international gaming company Pronet Gaming.

The deal allows Pronet Gaming to offer its customers BetMakers racing solution, which has more than 250,000 horse and greyhound racing events per year, alongside sports, casino and retail offerings.

Pronet Gaming has commercial operations in London, Johannesburg and Singapore. It has three million individual transactions each day through its sportsbook division.

“It’s important for us to hit the ground running when live sport returns and the addition of BetMakers Technology Group’s product will help us achieve that,” Pronet Gaming Chief Commerical Officer Bobby Longhurst said.

“It’s a truly unique product and to be able to provide a comprehensive offering for racing … it’s something our customers will be excited about,” he added.

BetMakers is up 11.9 per cent on the market today, selling shares for 23.5¢ per share at 1:39 pm AEST.

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