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Bigtincan to give Sephora’s training software a $2.8m makeover
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  • Bigtincan's (BTH) sales software will become the latest craze in Sephora stores after the company won a $2.8 million contract with the global beauty retailer
  • The cosmetics giant has signed Bigtincan to provide AI software to its customer service staff
  • While the software will only be brought to stores in the U.S. for now, Bigtincan is confident it won't be long before the development software is available in other countries
  • Bigtincan shares are up 3.7 per cent today, trading for an even 70 cents

Bigtincan's sales software will become the latest craze in Sephora stores after the company won a $2.8 million contract with the global beauty retailer.

The cosmetics giant has signed Bigtincan to provide AI software to its customer service staff. The technology is expected to empower its frontline retail team via an online learning portal that also records customer feedback.

The ASX-listed software provider will rake in nearly three million dollars from the deal, which allows its Zunos technology to be rolled out across all of Sephora's global retailers.

While the software will only be brought to stores in the U.S. for now, Bigtincan is confident it won't be long before the development software is available in other countries.

The Zunos software is described as a modern, personalised mobile learning platform that empowers thousands of retail staff.

With a focus on improving sales and customer satisfaction rates, Zunos provides retailers with customised training to build their confidence on the frontline.

Other conglomerates who already use the Bigtincan platform include AT&T, Thermo Fisher, Merck and ANZ Bank.

Sephora, a leading global beauty brand with over 2600 stores in 34 countries, is owned by French multinational LVMH - the world's leading luxury goods group.

Just recently, LMVH bought luxury American jeweller Tiffany for nearly A$24 billion (US$16.2 billion). The little-blue-box brand joined 72 other notable retailers (like Sephora, Louis Vuitton, Dior and Veuve Clicquot champagne) under the LMVH umbrella.

Bigtincan shares are up 3.7 per cent today, trading for an even 70 cents at 3:00 pm AEDT.

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