- Bubs Australia (BUB) has been accepted to list its infant nutrition products on Walmart.com
- The initial launch includes two products from the company’s Aussie Bubs range along with its first bi-lingual English and Hispanic label
- It’s part of the company’s “export diversification strategy” that involves the formation of a new US-based subsidiary, Aussie Bubs, Inc.
- The US market for infant milk formula is worth around US$5.1 billion (roughly A$6.75 billion) and is forecast to grow four per cent by 2025
- Shares in Bubs Australia are up 21.33 per cent this morning to $0.46 each as of 10:28 am AEST
In another step towards “export diversification,” Bubs Australia (BUB) will offer its infant nutrition products to the US market from September this year.
The goat and cow’s milk formulations, as well as organic baby foods, cereals and toddler snacks, are already sold throughout Australia, China, South East Asia and the Middle East, and have now been accepted for listing on Walmart.com — the online sales platform for the top US retailer.
An initial launch will include two products from the company’s Aussie Bubs range — Aussie Bubs Australian Goat milk-based Toddler Formula and Aussie Bubs Grass Fed Nutritional milk-based Toddler Formula — along with its first bi-lingual English and Hispanic label.
“We are delighted to announce this important milestone in our continued implementation of our export diversification strategy, as we look for key global markets in which to expand our now award-winning Clean Label formulations,” said chief executive Kristy Carr.
To facilitate the market entry, a US-based subsidiary — Aussie Bubs, Inc. — has been established in Northern California to undertake domestic marketing efforts, complementing supply chain infrastructure that’s already in place, including warehousing and distribution.
“The launch of Aussie Bubs into the USA market is a key next pillar of our Global market diversification and expansion,” said Bubs Australia chairman Dennis Lin, adding that the company is well placed to take advantage of new opportunities thanks to its “vertically integrated business model and deep understanding of the specialty goat dairy supply chain”.
According to data from Euromonitor, the US market for infant milk formula is worth around US$5.1 billion (roughly A$6.75 billion) and is forecast to grow four per cent by 2025.
Shares in Bubs Australia are up 21.33 per cent this morning to $0.46 each as of 10:28 am AEST.