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  • Baby food producers Bubs has secured a deal with leading Chinese mother and baby retailer Kidswant. Bubs products will be feature in 275 stores across China
  • The deal was made through Bubs’ joint venture with Chinese infant formula producers Beingmate
  • Bubs’ share price is up 20.97 per cent today, currently sitting at $1.12 per share

Organic baby food Bubs has secured a partnership with leading Chinese mother and baby retailer, Kidswant.

Kidswant holds the largest Chinese market share in the mother and baby sector.

Through the partnership, Bubs has its organic baby food products sold in 275 Kidswant stores across 123 cities in China.

During the 2020 financial year, Bubs expects retail sales will reach $6 million from the Kidswant stores.

CEO of Bubs Kristy Carr said “we are delighted to establish this strategic partnership with Kidswant, the number one baby store chain in China”.

“Kidswant’s store footprint and full-service integrated membership model provides us with immediate access to our core potential customers in a trusted ecosystem,” Kristy added.

Active members exceed 27 million mothers on Kidwant’s membership platform.

Bubs secured the partnership through its joint venture with Chinese infant formula producers Beingmate.

Beingmate’s CEO Xiufei Bao said “the cooperation with Kidswant is the most important project that has been signed and implemented since the establishment of our joint venture company with Bubs”.

The joint venture, Bubs Brand Management Shanghai, was established in May this year.

Bubs’ organic food range includes baby formula, pouches, rusks and snacks.

Kidswant operates from shopping centres and online. Its annual turnover is over $2 billion.

Bubs’ share price is up 20.97 per cent today, currently sitting at $1.12 per share.

BUB by the numbers
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