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  • Burgundy Diamond Mines (BDM) unveils its new “ultra-luxury” diamond brand
  • The new brand has been named “Maison Mazerea,” and marks the final part of Burgundy’s strategy to become a world leading end-to-end diamond company
  • Burgundy Managing Director Peter Ravenscroft says the company has been working towards the launch of Maison Mazerea for some time
  • Maison Mazerea will be officially launched in Paris in early July
  • Burgundy Diamond Mines is up 13.3 per cent, trading at 17 cents at 11:10 am AEST

Burgundy Diamond Mines (BDM) has unveiled its new “ultra-luxury” diamond brand.

The new brand has been named “Maison Mazerea,” and marks the final key part of Burgundy’s strategy to become a world leading end-to-end diamond company.

Burgundy said the name took inspiration from the famous 17th century diamond collection bequeathed by Cardinal Jules Mazarin to Louis XIV and the French Crown Jewels.

Burgundy Managing Director Peter Ravenscroft said the company has been working towards the launch of Maison Mazerea for some time.

“This is the final piece of the strategy jigsaw that will see us become a true end-to-end diamond company,” Peter Ravenscroft said.

“We now have the ability to source rough fancy colour diamonds, have them cut and polished in our own facilities and see them showcased in unique jewellery pieces by some of the world’s leading jewellers.”

The comapny’s vertically integrated model will see it mining and buying rough stones, conducting its own cutting and polishing, then ultimately selling through an ultra-luxury retail brand in profit-sharing agreements with the world’s leading design jewellers.

Burgundy said this will allow it to capture the full margins from the diamond value chain and completely differentiates the company’s value proposition.

Maison Mazerea will be officially launched in Paris in early July.

Burgundy Diamond Mines was up 13.3 per cent, trading at 17 cents at 11:10 am AEST.

BDM by the numbers
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