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- Crowd Media Holdings (CM8) has teamed up with beauty company Teadora to sell its products in Europe
- Under the agreement, Crowd will sell Teadora’s natural beauty products into the European market, including Amazon EU
- Teadora products are fair trade sourced, sustainably harvested, carbon reduced focused, recyclable and biodegradable
- The collaboration is another milestone for Crowd’s strategic vision of selling perfect products that are essential to the lives of European-based millennial
- Crowd is up 4.35 per cent on the market this afternoon and is trading for 2.4 cents per share
Crowd Media Holdings (CM8) has signed a binding Heads of Agreement with beauty company Teadora.
Crowd will distribute Teadora’s Brazilian rainforest-inspired natural beauty products into the European market, including Amazon EU marketplace.
Teadora products are fair trade sourced, sustainably harvested, carbon reduced focused, recyclable and biodegradable.
The agreement will showcase Crowd’s core strengths — digital social media, influencer marketing, conversational commerce — to sell Teadora products across Europe.
While the terms of the agreement are confidential, Crowd said the agreed distribution margin is in line with the standard distribution and reseller margins of 75 per cent.
The agreement is also only for an initial six months, with an option to extend.
The collaboration is another milestone for Crowd’s strategic vision of selling perfect products that are essential to the lives of European-based millennials.
According to Grand View Research, the global organic personal care market size was estimated at US$13.33 billion (roughly A$18.51 billion) in 2018 and is projected to register a compound annual growth rate (CAGR) of 9.4 per cent from 2019 to 2025.
CEO Domenic Carosa is excited about the new deal.
“Increasing demand for cosmetics, skin and hair care coupled with a rising need for environmental, animal-friendly products is expected to drive the growth,” he said.
“With Teadora we have found a strong partner to build a profitable business for Crowd in Europe,” he added.
Crowd is up 4.35 per cent on the market this afternoon and is trading for 2.4 cents per share at 12:30 pm AEST.
