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- Digital Wine Ventures’ (DW8) WINEDEPOT platform has completed its technical integration and onboarding as part of a partnership with Vivino
- Under the partnership, WINEDEPOT will provide Australian wineries with the ability to list their products for sale on Vivino directly
- Orders generated from Vivino will be picked, packed and delivered by WINEDEPOT, allowing Vivino users to purchase across multiple suppliers at the same time
- In 2020, the company helped 700 independent wine businesses sell over US$265 million (roughly A$341 million) of wine across 17 countries
- Vivino recently announced it had raised US$155 million (approximately A$199 million) to expand its presence in key growth markets and improve its technology
- Digital Wine Ventures shares are up 6.82 per cent, trading at 4.7 cents
Digital Wine Ventures’ (DW8) WINEDEPOT platform has completed its technical integration and onboarding as part of a partnership with Vivino.
Launched in 2010, Vivino is both a wine app and the largest online wine marketplace, with 50 million users worldwide. Vivino uses the data from customers to suggest personalized wine recommendations.
In 2020, the company helped 700 independent wine businesses sell over US$265 million (roughly A$341 million) of wine across 17 countries.
The partnership between WINEDEPOT and Vivino allows producers to generate higher margins and take control of their brand within the sales channel.
Currently, the majority of wine sold on Vivino in Australia is through a network of partner retailers.
Under the partnership, WineDepot will provide Australian wineries the ability to list their products for sale on Vivino directly, without having to set up an account, monitor inventory or manage orders.
Instead, products will be automatically uploaded via WINEDEPOT DIRECT, a new part of the company’s integrated trading and logistics platform that allows suppliers to sell to customers across a broad range of direct-to-consumer sales channels.
Orders generated from Vivino will be picked, packed and delivered by WINEDEPOT, allowing Vivino users to purchase across multiple suppliers at the same time.
“If you want to understand what the future of online wine sales looks like, then Vivino is without a doubt the one to watch. Their mobile-first approach is a key differentiator, which combined with 10 years of accumulated user-generated content, including over 1.5 billion wine label scans, puts them in an enviable position,” said CEO Dean Taylor.
“Our partnership provides Vivino’s users more product choice and an unparalleled buying experience. For us, it provides us access to a powerful direct-to-consumer sales channel that allows the wineries we work with to generate incremental and high margin sales.”
Vivino recently announced it had raised US$155 million (approximately A$199 million) to expand its presence in key growth markets and improve its technology
Digital Wine Ventures shares are up 6.82 per cent, trading at 4.7 cents at 12:08 pm AEDT.
