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Dirty Clean Food launches WA campaign for regenerative meat
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  • Wide Open Agriculture has launched a retail campaign for its regenerative brand, Dirty Clean Food
  • The launch event will be held here in Perth and will be hosted by Yallingup Executive Chef Tony Howell
  • The event will also be supported by Simon Kony, the owner of popular burger joint Short Order Burger Co. in Fremantle and the Perth CBD
  • Dirty Clean Food offers regeneratively grown animal and plant-based products to Australian and Asian markets
  • It supports biodiversity, compostable packaging, local sourcing and premium ingredients
  • The company's share price remains flat today, with shares trading for 15 cents each

Wide Open Agriculture (WOA) has launched its retail campaign for its regenerative brand, Dirty Clean Food.

The launch event will be held in Perth, Western Australia and will be hosted by Tony Howell who is the Executive Chef at Cape Lodge in Yallingup.

The event will also be supported by Simon Kony, the owner of popular burger joint Short Order Burger Co. in Fremantle and the Perth CBD.

Based in the Wheatbelt region of WA, WOA is a regenerative food and agriculture company whose innovate brand, Dirty Clean Food, is gaining more and more awareness.

Dirty Clean Food essentially offers regeneratively grown animal and plant-based products to Australian and Asian markets.

This brand supports biodiversity, compostable packaging, local sourcing and premium ingredients.

"We want to offer our healthy, nutritious food that regenerates farmland to as many customers as we can reach, starting locally and then expanding to high-demand Southeast Asian markets," Managing Director Dr Ben Cole said.

The launch event will present the distinctive package design of Dirty Clean Food that will be offered to select supermarkets and food retailers across WA.

"Dirty Clean Food connects consumers directly with farmers that are leading the way with regenerative farming practices," Ben added.

The event will showcase food supplied by the brand's farmer partners including Blackwood Valley Beef, Parron Dorper Lamb and Black Point Beef.

Major West Australian supply partners such as Willespie Wines and Gage Roads Brewing Co. will support the launch event as well.

Company shares remain flat today, with shares trading for 15 cents each at 10:09 am AEDT.

WOA by the numbers
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