Join our daily newsletter At The Bell to receive exclusive market insights
- Esports Mogul (ESH) has taken its first steps into the Indian market after entering a partnership with Critical X
- India is the second largest mobile market with 400 million smartphone users
- Mogul will retain 80 per cent of revenue from monthly fan subscriptions and 20 per cent revenue from advertising
- Mogul has successfully integrated local payment gateway Paytm to accept India’s local currency
- Mogul has ended the day 9.09 per cent in the green with shares trading for 1.2 cents apiece
Esports Mogul (ESH) has taken its first steps into the Indian market after entering a partnership with Critical X.
With over 400 million smartphone users and an expected 2020 mobile gaming market worth over US$2.4 billion, India is the second-largest mobile market.
Critical X is a top contender in India’s esports realm with a fan base of over five million. The company organises tournaments, manages talent, and has partnered with event organiser entities Rage Quit and We Love Lan.
“After building our large fan base, partnering with Mogul will allow us to offer our gamers tournaments and a subscription feature like never before,” Critical X Director Abhishek Joshi commented.
Mogul and Critical X have previously worked together to host free tournaments on the Mogul platform for game titles; PUBG Mobile, Data Auto Chess, and Tekken 7 reaching maximum participant capacity.
Under this new agreement, Critical X is set to launch a Branded Hub with paid monthly subscription targeting mobile gamers in India.
This subscription feature will offer members exclusive tournaments, priority registration and entry into raffles.
Critical X and Mogul will also launch new tournament series for the popular game titles Free Fire and OUBG Mobile, offering cash prizes.
Mogul will retrain 80 per cent of the revenue from fan subscriptions and 20 per cent of the revenue from advertising and sponsorship activities.
Launch of the paid monthly subscriptions and pre-registration for tournaments will begin this month.
Additionally, Mogul has successfully integrated with local Indian payment gateway, Paytm, to accept local currency payments in the region.
“This partnership with Critical X is an exciting time for Mogul, as not only can we expand Critical X’s offering to their community, but it signifies two key milestones for the company – entering the massive Indian market and integrating with a local payment gateway, Paytm, to accept payments in India’s local currency,” Mogul’s Chief Marketing Officer Mark Warburton commented.
“We are excited to work alongside the Critical X team to develop their subscription and tournament series to engage and expand their large fan base as well as attracting more mobile gamers in the region to Mogul,” he added.
Mogul has ended the day 9.09 per cent in the green with shares trading for 1.2 cents apiece in a $19.57 million.
