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Emerge Gaming (ASX:EM1) hits South African mobile market
  • eSports organiser Emerge Gaming (EM1) has launched its mobile gaming hub in South Africa
  • The ArcadeX platform gives mobile gamers the chance to join competitions and win prizes
  • Emerge signed on with three of South Africa's four major mobile network providers
  • The company has also enlisted the help of marketing expert Tiburon Media Group to get the word out
  • Emerge shares gained 31 per cent on the market today, trading for 1.7 cents each in late-morning trade

eSports organiser Emerge Gaming (EM1) has hit the South African mobile gaming world with its ArcadeX tournament hub.

The young company signed on with three of the four major mobile network operators in the country — namely Vodacom, MTN, and Cell C. This just leaves Telkom's 8ta until Emerge spans across all of South Africa's licenced mobile providers.

According to Emerge, today's launch gives the company access to a potential 88 million mobile subscribers.

Emerge's Arcade platform follows the footsteps of fellow ASX-listed Esports Mogul in providing a centralised platform for casual and competitive gaming tournaments. While Mogul is primarily focused on PC gaming, however, Emerge has gone alternative and set the growing mobile gaming market in its sights.

Through ArcadeX, South African mobile gamers can join daily, weekly, weekend, and monthly competitions for their favourite games and cash in on some major and minor prizes.

To spread the word of the new mobile gaming opportunities, Emerge has enlisted digital marketing expert Tiburon Media Group to help out.

Emerge said Tiburon has developed some lead-generation software over 15 years in the U.S. and will use this tech to generate some paid leads to the ArcadeX site in South Africa.

Emerge's revenue from ArcadeX comes directly from individual users subscribing to the platform.

Emerge shares gained a healthy 30.77 per cent on the market today, trading for 1.7 cents each in an $11.7 million market cap.


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