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Emerge Gaming (ASX:EM1)- CEO, Gregory Stevens - The Market Herald
CEO, Gregory Stevens
Source: iCandy
  • Emerge Gaming (EM1) has become one of Microsoft's Independent Software Vendor (ISV) partners to launch its Game Cloud Streaming Product
  • An ISV is a tech term to describe individuals and organisations who develop, market and sell software that runs on third-party software and hardware platforms
  • Emerge's technology was successfully tested and demonstrated on Microsofts Azure PlayFab
  • Azure PlayFab Software allows game developers and publishers to build and operate live games using a single platform
  • Emerge and Microsoft are targeting to co-sell its streaming technology to mobile network operations, PayTV providers and other content delivery networks
  • Emerge is up 6.67 per cent on the market this morning and is trading for 4.8 cents

Emerge Gaming (EM1) has become an Independent Software Vendor (ISV) partner of Microsoft to launch its Game Cloud Streaming Product.

An ISV is a tech term, used by Microsoft and other companies, to describe individuals and organisations who develop, market and sell software that runs on third-party software and hardware platforms.

As a Microsoft ISV Partner, Emerge has designed and successfully tested a unique scalable hardware infrastructure solution that operates its game cloud streaming technology on the Azure servers integrating the Azure PlayFab software.

"Emerge is leveraging Microsoft’s new edge zone computing capabilities to efficiently stream high quality immersive gaming experiences to mobile devices, smart TVs and PCs, with no downloads required," the company said.

This agreement takes away Emerge's need to invest into an expensive server and GPU infrastructure- which is needed for streaming high-quality games and content.

Microsoft is offering its infrastructure solution on a pay-as-you-use basis, this means Emerge and its distributing partners can offer commercially feasible game cloud streaming services.

Emerge CEO Gregory Stevens says the future of gaming is streaming high quality and high definition video, "no downloads, no hardware and no patches."

"First movers such as Google Stadia and Nvidia have launched Game Cloud streaming products into the market and continue to struggle for user adoption and commercial feasibility. The key to success lies in the quality of service, entertaining content and the price to end users," he said.

"Developing the game cloud streaming with Microsoft as a partner gives Emerge an advantage of scalable access to hardware to deliver high quality streaming services to the end user. To add to this, with Microsoft we have demonstrated that a more affordable price offering to the end user is feasible," he added.

B2B GTM Strategy

One of Emerge's B2B go-to-market (GTM) strategy is to co-sell the cloud streaming technology and Microsoft's hardware infrastructure, to mobile network operations (MNOs), PayTV providers and other content delivery networks (CDNs).

Microsoft MS Azure is available in 61 countries, with five more African and Middle Eastern countries launching soon. African and Middle Eastern MNOs and PayTV providers give Emerge access to a market of around 475 million subscribers.

Emerge's B2B offerings will be marketed via Azure's online marketplace.

"With Microsoft ISV co-sell partner revenue of more than US$8 billion (nearly A$11 billion) globally and 95 per cent of Microsoft’s commercial revenue flows coming from partners, Emerge’s entry into this vast partner ecosystem is a significant opportunity to deliver on one of Emerge’s B2B strategies," the company said.

Azure PlayFab Software

Azure PlayFab Software allows game developers and publishers to build and operate live games with a single platform.

The software gives game developers and publishers everything they need to launch faster, extend the game's lifecycle and reduce development and operating costs.

Azure works will all major platforms such as Xbox, Playstation, mobile devices, portable computers, as well as Facebook and more.

"First there was music on demand, then there were videos on demand and the next trend is games on demand. Emerge’s game cloud streaming solution delivers games on demand," the company told the market.

Emerge is up 6.67 per cent on the market this morning and is trading for 4.8 cents at 11:00 am AEST.


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