- Marketing and communications business Enero Group (EGG) has appointed Brent Scrimshaw as CEO
- Brent has previously worked with Nike for 18 years, where he was also part of its global commercial operations team
- This announcement comes five months after the previous CEO Matthew Melhuish stood down from the role after more than eight years
- Recently, Brent was the founder and CEO of Unscripted, which is a technology-led sports media company
- Brent will commence his new position on July 1, 2020
- Enero is down 1.19 per cent on the market today, selling shares for $1.25 each
Marketing and communications business Enero Group (EGG) has appointed Brent Scrimshaw as CEO.
Brent is a creative and brand-led business leader in media, publishing, technology, consumer, retailer and sports sectors. He has spent 18 years at Nike, where he was also part of Nike’s global commercial operations team.
Recently, Brent was the founder and CEO of Unscripted, which is a technology-led sports media company. It was one of the world’s first athlete’s media companies.
Unscripted was purchased by New York publisher, The Players Tribute, in 2018.
Currently, Brent is an Independent Non-Executive Director of retail group Kathmandu Holdings, sports technology and data business Catapult Sports and medical technology business Rhinomed.
Brent will commence his new position on July 1, 2020.
This announcement comes five months after the previous CEO Matthew Melhuish stood down the role after more than eight years.
Enero Chair Ann Sherry is pleased to have Brent join the team of the first day of the 2021 financial year.
“Brent has a wealth of leadership experience across marketing services on both agency and client-side, has worked and lived in a number of our key geographic markets and brings a strong global perspective on building brands,” she said.
“His track record in innovation combined with his entrepreneurial spirit adds another layer of expertise to our Group’s growth ambitions. On behalf of the Board, we welcome Brent and look forward to working with him,” she added.
Brent is excited to lead Enero through its next stage of growth.
“I have been following the group for some time and I am confident it has the right mix of thought leadership and capability to win on a global scale,” he said.
“I look forward to meeting all of the teams once I commence and building on the collaborative spirit already entrenched in the group,” he added.
Enero is down 1.19 per cent on the market today, selling shares for $1.25 each at 1:54 pm AEST.