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Digital marketing company Engage:BDR has kicked-off its unique Facebook strategy, offering multiplatform, digital advertising optimisation to clients.

Officially in phase one, the strategy lets Engage clients target specific Facebook demographics. The company uses information mined from Facebook profiles to optimise advertising on the website for each user.

As Facebook also owns Instagram, the strategy includes advertising optimisation on both platforms. Facebook currently has 2.3 billion unique monthly users.

The services were originally planned for the third quarter of the year, but the company has started ahead of schedule due to increased demand.

Other platforms included, under the Facebook umbrella include, TikTok, Snapchat, Youtube, LinkedIn, and Pinterest.

In the near future, Engage promises an integrated user interface for its clients to use when marketing on Facebook.

Engage also announced recent revenue achievements for the company have been positive profiting a revenue of $1 million for 2019.

Engage also operates the IconicReach platform, a marketing service that utilises social media influencers. Earlier this week, Engage also announced plans to market in the Cannabis market for over 12 clients.

Please see the announcement attached

EN1 by the numbers
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