Esports Mogul (ASX:ESH) - Chairman, Gernot Abl
Chairman, Gernot Abl
Source: The Sydney Morning Herald
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  • Esports Mogul (ESH) has launched the Age of Empires II Asia Cup across 10 markets in the Asia-Pacific region
  • This is the region’s largest Age of Empires II Definitive Edition tournament in history
  • The 12-month free-to-play tournament series has been launched through Branded Hubs for fans to engage and interact in their own language
  • Along with English, other localised versions include Thai, Vietnamese, Indonesian, Japanese and Korean
  • Importantly, the tournament will be co-promoted by Esports and Microsoft
  • When the finals take place next year, Microsoft will broadcast and promote it directly from its channels
  • Esports Mogul is steady on the market, with shares trading for 0.8 cents each

Esports Mogul (ESH) and Microsoft have launched the Age of Empires II Asia Cup across 10 markets in the Asia-Pacific region.

The Age of Empires II Asia Cup is notably the Asia region’s largest Age of Empires II Definitive Edition tournament in history.

The pure-play esports company launched the 12-month free-to-play tournament series through its Branded Hubs as a centralised place for fans of Age of Empires to closely engage with the game.

The Branded Hubs are supported by the company’s localisation technology, which allows gamers to play and interact with others in their own language. In addition to English, there’ll be five other localised versions of the Age of Empires II Asia Cup tournament. These include Thai, Vietnamese, Indonesian, Japanese and Korean.

Age of Empires II Definitive Edition is a real-time strategy (RTS) game. It first launched in 1997 and, arguably, defined the RTS genre. As a testament, it continues to be played by generations of gamers across a variety of PC gaming systems.

For providing the Mogul platform, tournament administration tools, utilising its world-class tournament admin and associated Branded Hubs, Esports will receive US$70,000 in project fees.

“Mogul is thrilled to have worked with the team at Microsoft and Age of Empires to launch this tournament series across the Asia-Pacific region and bring competitive play to the long-standing game franchise’s latest release, Age of Empires II Definitive Edition,” Managing Director Gernot Abl said.

The tournament series will be co-promoted by Mogul and Microsoft, with the finals in 2021 being publicised and broadcast by Microsoft directly from their own channels.

Esports Mogul is steady on the market, with shares trading for 0.8 cents each at 12:38 pm AEST.

ESH by the numbers
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