A Timeless Classic: The Jackie Gucci Bag Review

Gucci creative director, Alessandro Michele reintroduced the brand’s iconic Jackie Bag as part of the autumn 2020 show.

First released in the 1950’s, the Jackie bag was originally called the Fifties Constance before gaining status as Jackie Kennedy’s bag of choice in the 1960’s. Since then, the bag has been reimagined over the years in different styles and sizes, and was notably brought back on the runway by Gucci creative directors Tom Ford in 1999 and Frida Giannini in 2009.

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This time around, Alessandro Michele has named the bag the¬†Gucci Jackie 1961. Retaining strong similarities to the original model, the bag captures the essence of 1960s high-fashion icons. Retaining it’s spirit of modernity, the Gucci Jackie 1961 is intended to be worn by all genders.

Vogue

Available in pastel, printed, vintage and solid leather styles, the Gucci Jackie 1961 retains it’s classic half moon shape and single piston clasp. The bag’s clean design offers a high degree of versatility, with the handbag suitable to be worn as an evening or day bag. The 2020 model features a removable and adjustable strap, replicated from Michele’s own vintage piece. The Gucci Jackie 1961 also offers new sizes, with the handbag made in mini, small and medium.

The model’s revival has undoubtedly affirmed the Jackie bag as a brand classic.

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