On the street at New York Fashion Week 2019 | Source: Imaxtree

Afterpay Brings Live Fashion Shows Back with New York Fashion Week

After more than a year and a half of virtual runway shows, New York will finally play host to in-person shows for the highly-anticipated New York Fashion Week kicking off tonight in NYC.

While NYFW 2021 won’t see the same media and celebrity jam-packed venues that we once saw pre-pandemic, this week will see around 90 in-person shows from designers like Rosetta Getty, Jason Wu, Coach and Altuzarra.

Sponsored by the ‘buy now, pay later’ group, Afterpay, this year’s NYFW will also see a series of live shopping and interactive events, enabling guests to shop runways looks live and from home. The Empire State Building will also be turning ‘Bondi Mint’ in honour of Afterpay’s sponsorship.

When and where is NYFW?

While some designers like Collina Strada and Christian Siriano are showing on September 7th, New York Fashion Week officially kicks off on Wednesday, September 8th and wraps ups on the 12th.

As for where designers will be showcasing their Spring/Summer collections, various locations around the Big Apple will become runways and hubs for fashion-loving influencers and celebrities, including Battery Park and the Brooklyn Navy Yard. A selection of shows will also take place in Spring Studios.

Which designers are showing at NYFW?

Among 119 shows on the official calendar, 91 designers are hosting in-person shows while the remaining 30 will be strictly digital-only presentations. And while this year’s New York Fashion Week won’t be seeing key players like Tommy Hilfiger and Marc Jacobs, it will see the awaited return of Tom Ford who will close on Sunday.

Officially opening with Manhattan-based designer Ulla Johnson, the 2021 NYFW will see designers like threeASFOUR, Rosetta Getty, Michael Kors, Rodarte, Khaite, Carolina Herrera, Altuzarra and Coach.

New Yorkers will also see some interesting pop-up shops including the release of an exclusive collection of Jibbitz charms in Times Square as part of Crocs’ collaboration with an influencer, Bretman Rock. JD Sports will also be selling a rare digital non-fungible token commissioned by artist Josh Goldenberg, also known as Glassface.

How NYFW will look different this year

Unsurprisingly, New York Fashion Week will look different to its last in-person events back in February 2020, pre-COVID. This year’s events will see significantly fewer guests in attendance, with around 150 to 200 people to attend at most shows, a major scale back from the 500 to 1,000 guests that used to cram into venues.

The wearing of masks is also strongly encouraged and guests must show proof of vaccination prior to attending shows through the Clear Health Pass app. New York has been recording an average of close to 2,000 new COVID cases over the past two weeks.

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