Daniel Arsham x Tiffany & Co. | Source: Flipboard

Artist Daniel Arsham Reimagines the Classic Tiffany & Co. Blue Box

There’s arguably no packaging more synonymous with luxury jewellery than a Tiffany & Co baby blue box. Now, the iconic piece receives the ultimate treatment by artist Daniel Arsham – a futuristic reimagining of a classic.

I always gravitate towards items that are immediately culturally recognizable. The Tiffany Blue Box has that power.

Arsham commented on the collaboration

Adding to his list of collaborations that span the likes of Dior, Suicoke and Pokémon, the artist brings his signature “Future Archeological” spin to the box, aptly titled Blue Box, Circa 3021.

The thoroughly contemporary style series called, Bronze Eroded Tiffany Blue Box, is a limited run of 49 bronze sculptures in which he takes an iconic piece of Tiffany & Co’s heritage and reimagines it in a futuristic aesthetic. Each artwork draws reference to cultural objects as if discovered in the distant future.

A limited-edition Tiffany Knot bracelet, created for the collaboration is found inside each box. The recreation of the iconic bracelet is crafted in 18k white gold and embellished with a twist. The bracelet is hand-set with diamonds and tsavorites in vivid green that Tiffany introduced to the world in 1974.

Each of the 49 bronze sculptures and accompanying bracelets come in a miniature Tiffany branded shipping crate, stamped with a Tiffany & Co. x Arsham Studio logo.

While there’s undoubtedly inspiration in Tiffany & Co.’s light blue hue and silky white ribbon, the colour-blind Arsham says “it’s debatable if the Tiffany blue that I see is the same one the world sees.” The weathered teal hue of aged bronze and the box’s worn-away structure that reveal bits of shiny metal is the artists imagined future for the house’s heritage.

The contemporary collaboration launches on September 9 at Tiffany’s flagship store in New York.

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