Barbie X Balmain collection

One of the first fashion collaborations of 2022 is here | Source: Business Wire

Barbie and Balmain Collaborate on Fashion Line and NFTs

French luxury fashion house Balmain has teamed up with Barbie for an unlikely collaboration. Set to launch a global ready-to-wear fashion and accessories collection, the collab will bring Barbie’s iconography into wearable fashion under the Balmain banner.

Featuring the classic 90s era Barbie logo and Barbie pink, the more than 50-piece collection will be a logo-heavy and fun celebration of the two brands.

Along with the ready-to-wear collection, the partnership will also see the release of three NFTs of distinctive Barbie and Ken avatars styled in Balmain designs. The NFTs will also come with a set of Barbie-sized Balmain pieces and will be sold exclusively through global toy company Mattel Creations via the website, mintNFT.

Barbie X Balmain doll
Source: Business Wire

In a press release, the President and COO of Mattel said that Balmain, under the creative direction of Olivier Rousteing, is the perfect partner to translate the iconography of Barbie into a modern iteration of digital art and physical fashion.

Rousteing noted that the collaboration builds upon “the New French Style of Balmain’s most recent collections” to showcase the “diverse and exciting beauty found on today’s Parisian boulevards and avenues”.

As our campaign images make very clear, Barbie and Balmain are embarking upon a distinctly multicultural, inclusive and always joy-filled adventure.

Olivier Rousteing said in a press statement

Bidding for the Balmain X Barbie NFTs starts January 11 while the ready-to-wear unisex collection is set to be available for purchase at Balmain’s physical and online stores from January 13.

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