Photo Illustration by C.J. Robinson

Bottega Veneta: The Brand that Defies Social Media Marketing

If you haven’t heard of Bottega Veneta, chances are you’ve been unknowingly scrolling past influencers wearing the iconic quilted-look Lido sandals and Mini Jodie bag. Or, you’ve just been living under an influencer-fashion-trend-sized rock. Either way, Bottega Veneta is a brand that has skyrocketed into popularity in recent years thanks to the creative direction of English fashion designer, Daniel Lee and the influencers who sport Bottega Veneta accessories and clothes. While this sounds pretty standard in the age of social media marketing, Bottega Veneta’s marketing strategy is different to most brands.

No social media? No worries

What’s different about this luxury fashion brand is that while its pieces can be spotted across Instagram and beyond, the Italian fashion house doesn’t have an account themselves. After leaving Instagram as well as Facebook and Twitter in January 2021, the brand has spent the past seven months with no social media presence of its own, at least. This made Bottega Veneta the first fashion brand to ditch social media altogether, sparking conversation around the value placed on social media marketing.

This is not to say that social media wasn’t an integral part to the brands success before it’s unexpected social media blackout. However, one of the key factors in Bottega Veneta’s success is the brand’s consistent commitment to craftsmanship and quality that doesn’t rely on heavy branding. Through their timeless and unique designs -with logos nowhere to be seen- Bottega has earned its popularity and high regard through quality design.

A high-profile following

Sported by influencers, celebrities and fashion bloggers alike, it seems that Bottega Veneta’s revival came about somewhat organically and without the usual #sponsored attached. As opposed to the usual influencer sponsorships that brands like Louis Vuitton use as part of their marketing strategy, Bottega has created it’s own cool factor by being worn by high-profile celebs and fashionistas with followings, like Amal Clooney, Rihanna and Rosie Huntington-Whitely.

Must have pieces

If you’re now on the Bottega Veneta bandwagon, consider picking up a pair of Bottega Veneta boots to compliment your winter wardrobe. Our top picks for an edgy and more utilitarian look is the Lug boots or the Tire boots, made entirely from calfskin. Or jump in on the trend and consider picking up the iconic Bottega Veneta Pouch, which you can read about in another piece here.

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