Burberry reveals takeover of its Rodeo Drive flagship store based on new 2022 "Animal Instinct" collection | Source: WWD

Burberry Takes Over Rodeo Drive With Immersive Experience

Luxury British fashion house Burberry has unveiled its immersive Rodeo Drive takeover experience celebrating its Spring/Summer 2022 release.

A celebration of the freedom of imagination, the transformational takeover creates a journey through spaces that are unique and unexpected in their sound, texture, and experience.


Situated at the brand’s flagship store in Beverly Hills, the exhibition brings to life Chief Creative Officer Riccardo Tisci’s latest collection ‘Animal Instinct’ through a series of immersive spaces and experiences.

Inspired by the idea of shifting between infinite possibilities of fantasies and realities, the front of the store is transformed into a kaleidoscopic abstract print.

The facade becomes a bubble gum pink, black, and white camouflage following the vivid, curved prints that feature in the Spring/Summer 2022 womenswear and menswear collections.

Inside the story continues with sculptural topography, stacks of mirrored speakers and a presentation film.

Playing on a floor-to-ceiling screen with surround sound and a mix of music, wind, and natural audio, the movie showcases Riccardo Tisci’s vision for the collection.

Taking the experience online, Burberry has also released an exclusive Instagram filter that will ‘bring the storefront to life in new ways.

The immersive experience is live from 10 February until 7 March.

If you’re interested in reading more about Burberry have a look at the best Burberry bucket hats.

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