Chanel's head perfumer Olivier Polge poses during the jasmine flowers harvest at the Mul family fields in Pegomas near Grasse, in southern France, August 26, 2021 | Source: Reuters

Chanel Acquires More Jasmine Fields to Pursue Creation of No. 5 Scent

According to NPR, one bottle of Chanel No. 5 is sold every 30 seconds. Referenced as the most iconic perfume ever created, Chanel No. 5 continues to be a best seller for the house of Chanel. In safeguarding the perfume’s composition, the beauty and fashion powerhouse recently bought an additional 100,000 square metres of land to continue harvesting No. 5’s essential ingredient: jasmine.

While Chanel already exploits around 20 hectares of land in partnership with a local French family near Grasse, an additional 10 hectares was purchased to continue harvesting jasmine. According to Reuters, Chanel secured the extra jasmine farming land due to disappearing jasmine crops.

Chanel secured a deal with the local Mul family in the late 80s to produce the flowers needed to create the iconic No. 5 perfume. The jasmine flowers are handpicked every year to create No. 5, and reportedly around 1,000 jasmine flowers are used to make each bottle.

First launched in 1921, Chanel No. 5 really differentiated itself from other perfumes based on its use of aldehydes, a synthetic ingredient that is often described as sweet and reminiscent of almonds. The late Coco Chanel famously requested her perfumer, Ernest Beaux, for a perfume that smelt like a woman and not a rose resulting in the jasmine centred fragrance we know as No. 5 today.

Chanel No. 5 celebrated its 100 year anniversary in May 2021; a testament to the fragrance’s enduring popularity.

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