La Samaritaine, Paris building

La Samaritaine has gone from department building to luxury hub | Source: Matthieu Salvaing via Surface Magazine

Cheval Blanc Paris: LVMH’s Latest Five-Star Hotel in Historic Samaritaine Building

Boasting an opulent Dior Spa, 100-foot infinity pool and 72 luxurious guest rooms and suites, LVMH’s latest project, Cheval Blanc Paris, is the group’s first five-star hotel in the heart of Paris.

Located on the Quai du Louvre, the hotel housed in Paris’ historic La Samaritaine building opened its doors on September 7 2021 after 16 years of construction and refurbishment. Defined by a ‘strong sense of Art Deco heritage’, Cheval Blanc Paris is the city of light’s latest glittering jewel that sits proudly along the Seine.

Branding itself as ‘a confidential haven where lovers, families and friends meet’, the hotel features luxurious contemporary interior styling by Peter Marino and grants guests uninterrupted views of Paris’ most iconic monuments like the Eiffel Tower and Sacré-Coeur. The hotel’s opening coincides with the city’s return to pre-pandemic life.

It’s a symbol of the reopening of Paris. It’s a symbol of a return to normal life.

Bernard Arnault, chairman and chief executive of LVMH, told the Financial Times

Along with luxurious interiors and sweeping views of Paris, Cheval Blanc Paris also offers four restaurants, including Plénitude from three-Michelin star chef Arnaud Donckele. Guests can also enjoy the relaxed Parisian lifestyle with a cocktail or coffee in hand in the hotel’s ground-floor cafe.

As for the rooms, guests can expect neutral tones, a sun-drenched reading nook and marble bathrooms equipped with walk-in showers and perfumes by Dior. In terms of price, the Deluxe Room is priced at around A$1,800 per night while premium suites like the Eiffel Suite will cost you around A$9,270 per night.

A new luxury hub

In addition to the Cheval Blanc, the historic La Samaritaine building is now home to a suite of luxury brands. From luxury fashion giants like Prada, Burberry, Celine and Versace to high-end beauty brands like Byredo, Aesop and Caudalie the building has been transformed into a luxury brand hub.

Retaining the more than 150-year-old building’s historic Art Nouveau charm, luxury conglomerate LVMH have spent more than 500 million euros, approximately A$784 million, on renovating and revitalising la Samaritaine which had remained shuttered since 2005.

And while the Samaritaine spent its former years as a department store catered towards the working and middle classes, today it stands as a luxurious complex, reimagined as a ‘must-visit destination for locals and travellers to indulge in what is quintessentially the Parisian experience’, according to Samarataine’s website.

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