Clinique’s Innovative ID Range

When Clinique first opened its doors, in 1968, it was the first-ever dermatologist inspired, allergy tested, 100 per cent fragrance-free line of skincare products in the world. As a result, it has become a classic range, well received by over 135 countries.

The simplicity of the Clinique 3-step skincare regime became a universal icon in the cosmetic industry. A range of products to suit every skin type in the vast array. Clinique reviewed environmental, psychological and physiological factors that its customers are exposed to and formulated products based on this fundamental notion.

Supported by the Estee Launder empire from its inception the brand has been one of their most successful and profitable subsidiaries, consistently generating millions of dollars in revenue each year. While Estee Lauder represents over 25 brands, the company as a whole delivered an outstanding financial year in 2019, with net sales of $14.86 billion, an increase of 9 per cent from A$13.86 billion in the prior year. They saw considerable growth in the Asia/Pacific region particularly with their premium-quality brands such as Clinique (EL Companies, 2019).

Photo: Clinique’s 3-Step Skincare Regime

With continued investment planned for the China market and beyond Estee Launder expect another year of strong net sales growth, margin improvement and a double-digit increase in earnings per share (EL Companies, 2019). To support this grown Clinique will be adding to its range in 2020 with highly personalised moisturizing lotions, supercharged hydrating serums, dramatically different BB-gels, Shade-Match Science foundations and an expanded men’s range.

So, let’s take a look at 5 of Clinique’s top 5 new releases for 2020.

The new Clinique iD is a revolutionary blend of a serum and a moisturiser that gives you the power to select and hydrate your skin that is custom designed for your skin type. Available in 20 combinations you pick your hydration base, either moisturizing lotion, oil-control gel, hydrating jelly, BB-gel. Then choose your cartridge to treat your main skin concern whether it be irritation, pores & uneven texture, uneven skin tone, fatigue or lines & wrinkles.

Photo: Clinique, Australia

With pollution in our cities ever-present, now is the time to protect your skin from these harmful chemicals. Expected to be a best seller on the Asian/Pacific market the Dramatically Different Hydrating Jelly Anti-Pollution can become your new ‘Step 3’ in Clinique’s 3-step skin care system. A lightweight, water-like jelly that delivers 24-hour hydration repair plus Clean Shield Technology to lock in the good- and filter out the bad.

Photo: Clinique, Australia

Within the Dramatically Different range, Clinique has developed a new Moisturising BB-gel, which provides 8-hours of oil-free hydration together with a sheer wash of colour that transforms to naturally perfect and unify skin tone. With so many of us making a switch to the more natural appearance in a BB cream this not only delivers the desired effect but does so without harmful parabens, phthalates and irritating fragrances.

Photo: Clinique, Australia

To enhance that naturally, makeup routine why not add one of Clinique’s Even Better Pop Lip Colour Foundation. A palette of neutral lip shades that are specially selected to match your individual complexion using Clinique’s Shade-Match Science Wheel for three different looks; naked, casual and glam. With raving reviews already, this is the perfect classic nude lip tone you have been looking for.

Photo: Clinique, Australia

And for the hubby, the limited-edition Clinique For Men Daily Hydration packs are perfect for those seeking a simple and complete skincare regime that Clinique is so famous for. Three luxurious products, three simple steps to skincare. Face wash, shave cream and hydrating moisturizer. In three different varieties; either Daily Intense Hydration, Daily Hydration or Daily Age Repair.

Photo: Clinique, Australia

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