Pestana CR7 in New York City

Image: Pestana CR7 Hotel New York City | Source: Pestana CR7

Cristiano Ronaldo’s Lifestyle Hotel Chain, Pestana CR7, Launches in New York City

Soccer megastar Cristiano Ronaldo has launched his newest hotel in Times Square, New York City – the latest in his Pestana CR7 hotel chain. The most followed person in the world on Instagram, Ronaldo announced to his 310 million Instagram and his 92.6 million Twitter followers yesterday.

“What a magical date – 07.07 to introduce you to my new hotel @PestanaCR7 Times Square, in New York! Book now and discover the coolest new hotel, in the best location in town!”

Cristiano Ronaldo posted

The hotel has been described as a ‘cosmopolitan hotel,’ the lifestyle facility provides guest rooms that are modern and comfortable, influenced by the colours and art of Portugal. You can expect rooms with all the comfort on hand – from espresso machines, refrigerators, USB ports, HD-TV and Wi-Fi.

Also at the facility is a restaurant offering international dishes, a fitness centre, sports screens and event rooms for business meetings.

Cristiano Ronaldo’s luxury hotel chain already has residences in Madeira, Lisbon and Madrid, with this being the first hotel outside of Europe. The opening of the lavish hotel in Times Square, Manhattan is his first venture into the U.S. market.

The five-time Ballon d’Or winner is no stranger to the business world having launched his brand, CR7 in 2006 with a collection of lifestyle products including men’s underwear, fragrances and sporting apparel. Ronaldo set his sights on the hospitality industry teaming up with Pestana Hotel Group, one of the biggest hospitality groups in Portugal, back in 2017.

The now well-established Pestana CR7 hotel chain accommodates guests from all over the globe. The hotel’s feature theme is inspired by the sophisticated, vibrant and ever-connected lifestyle, of the Portuguese superstar.

Such business success – combined with being the world’s highest paid soccer player, has its lucrative benefits. Just how much is Cristiano Ronaldo worth you may be wondering? Forbes estimates his net worth at US$450 million, having topped the world’s highest-paid athlete list in both 2016 and 2017.

Earnings of US$849 million from 2010 to 2019, claimed Ronaldo the second spot on the Forbes list of the highest-paid athletes of the decade making him the first soccer star, and only the third sportsman ever, to earn $1 billion in his career.

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