Priyanka Chopra_Holland Park Natural street style paparazzi shoot, talent walking FENDI.

Fendi First: The New It Bag You Need To Invest In

The world of social media is no stranger to making a fashion item the next big thing. From trendy fashion influencers and Hollywood superstars rocking the newest designer trends, we watched and sat back as the social-fuelled popularity of Bottega Veneta’s Pouch, Gucci’s GG Marmont and YSL’s Chain Wallet gained momentum. And, it appears the world of fashion is in demand of a new ‘it’ bag. We’ve backing Fendi’s latest geometric-shaped Fendi First bag.

Featuring all the makings of an iconic bag – unique shape, a distinct association and brand motif and contemporary design details – the Fendi First bag made its debut as part of the Fendi’s Fall/Winter 2021 Ready-to-wear Collection earlier this year. The Fendi First bag was born under the Creative Direction of Kim Jones – and we are obsessed with this bag, in every, single, way possible.

Distinguished by its F-shape clasp and complemented by its stylish pouch form, the Fendi First bag has the potential to skyrocket into popularity should more celebrities and influencers choose to don the accessory on their social pages.

Already, the Fendi First handbag has been spotted on the likes of Jennifer Lopez, Lily Allen and Priyanka Chopra Jonas – a good indication this piece will be on every women’s Christmas list by the end of the year.

Offered in three sizes – medium, small and nano – the Fendi First handbag comes in a range of neutral hues as well as being offered in the beige python and brown mink in the medium size. With a crossbody chain, the Fendi First bag can also be worn crossbody for a more relaxed and casual look.

Fendi’s Nano First joins a range of other tiny designer bags that can fit little more than your AirPods.

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