Rhode skincare

Dewy and delicious skin is the aim | Source: Rhode

Hailey Bieber Launches Skincare Brand, Rhode

Hailey Bieber is the latest celebrity to step into the beauty industry with the debut of her skincare brand, Rhode.

As the poster girl for dewy skin and the popular ‘clean girl aesthetic’, Hailey Bieber’s entrance into the skincare game makes total sense. On YouTube, Bieber’s skincare routine videos have accrued millions of views. Now the model and beauty company founder will be able to feature her own products in her tutorials.

Named after Bieber’s middle name, Rhode is a line of “efficacious, intentional skincare essentials” that focuses on creating an instant dewy glow with “best-in-class formulas”.

In an Instagram post, Hailey Bieber shared to her more than 45 million followers that she and her team of dermatologists and chemists have spent years working on formulas to make sure that “every rhode product restores, protects and nurtures your skin”. Featuring active amino acids, niacinamide, hyaluronic acid and marula oil, Rhode’s skincare products take a purposeful and research-backed approach to skincare.

Of the five products in Rhode’s debut line, the peptide glazing fluid seems to be the star of the show, being dubbed “Hailey’s signature step to dewy, glazed skin”.

According to Rhode’s website, all of the brand’s packaging is made using recycled packaging materials. The skincare brand will also invest in and support 1,000 women and their families by 2023 through the Rhode Futures Foundation.

Currently, Rhode only ships to the US, with a kit of all five products priced at US$95, or around A$135.

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