Villa Balbiano was built in the late 16th century and is the home of Al Pacino’s character in the film | Source: Bruno Erhs

Inside the Homes of ‘The House of Gucci’

The name Gucci needs no introduction. Now worth over A$20 billion, the famous Italian fashion house founded in 1921 by Guccio Gucci is a real-life drama story.

A story recently the subject of an American biographical crime drama film directed by Ridley Scott’s – House of Gucci. Based on the 2001 book The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed by Sara Gay Forden, the movie delves into the outrageous saga of the Gucci dynasty.

And although based on a true story, the biopic is certainly not a documentary with Scott utilising his creative license to dramatise the characters, fashion and architecture of the house. The film’s set decorator Letizia Santucci told Architectural Digest she “sourced items from Robertaebasta, Gallery Ltwid, Michel Leo Milano, Rubelli, Lalique, Daum, and more to fill sets created at the iconic Cinecitta studios in Rome. She, alongside Production Designer Arthur Max then developed the luxe interiors using the few pictures of the Gucci family’s real homes available.

Maurizio and Patrizia Gucci’s New York City apartment

A modern style that is the epitome of the 80s high life and the elegance of the Gucci family. Dubbed the “Pop Art apartment,” the designers filled the set with reproduced paintings by Robert Motherwell, Mark Rothko, Roy Lichtenstein, and Robert Rauschenberg. The remaining interior style is completed with white walls, chromes and velvet textures that mingle with warm lamps, and modern art-deco furniture.

Patrizia and Maurizio’s New York City apartment
Patrizia and Maurizio Gucci’s New York City apartment in the movie | Source: MGM/Architectural Digest

Villa Balbiano 

The glamorous 16th-century villa where family patriarch Aldo Gucci lived is filled with antiques and unique furniture pieces with an interior style defined by expansive frescoes and objets d’art. The designers created custom-made items for the movies, as well as sourced existing pieces. The grandiose textures include marble floors, luxurious fabrics and in the garden, there is no shortage of charming statues and fountains that live beside swimming pools and baroque pieces. This villa masterpiece sits comfortably on the banks of Lake Como featuring sweeping lakeside views.

Villa Balbiano inside
Villa Balbiano inside 2
Villa Balbiano: The “House of Gucci” on Lake Como

Paolo Gucci’s Home in Rome

The residence of designer Paolo Gucci was portrayed in the film as an eclectic space with tubular steel chairs, leather seats and lampshades with tropical motifs. Arthur Max and Letizia Santucci transformed a renovated warehouse in Rome’s bohemian Trastevere neighbourhood into the set of Paolo’s home and atelier, played by Jared Leto. The two designers liked the Bauhaus-style two-story glass windows and modern architecture making it an ideal location to become Gucci’s design studio.

Paolo Gucci home
Jared Leto as Paolo Gucci | Source: MGM/Architectural Digest
Paolo Gucci’s atelier in Rome
Paolo Gucci’s atelier in Rome | Source: Fabio Lovino/Frederic

Swiss Ski Chalets

Although the ski resort of St Moritz in Switzerland – was where the family had four chalets – the Italian town of Gressoney-Saint-Jean replaced the location for filming the movie. While the exterior shots were filmed throughout the town, the interiors were fabricated in a studio. They featured an abundance of antiques from Northern Italy, with light woods and furs featuring prominently. Set decorator Letizia Santucci said: “We want to be a little posh. I found a couple of very nice wooden horses, because the wooden horses are typical for the decoration of these kinds of houses in the north, at that time.”

inside ski chalet
Source: MGM/Architectural Digest

Pin It on Pinterest

Share This

Love our content?

Share this post with your friends!