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It’s About Skin Correction: How MMUK Man Revolutionised Men’s Makeup

The men’s makeup industry is booming and we have a UK brand, MMUK Man to thank for it. MMUK Man founder, Alex Dalley discovered his interest in makeup when, as an acne suffering teenager, he began to experiment with his mum’s foundation and concealer. After discovering newfound confidence in himself, Dalley continued to use makeup to cover his blemishes and even began sharing his makeup with his friends. It was then that Dalley realised he might have a successful business idea on his hands.

MMUK Man was born in 2012 and has been making waves in the beauty industry ever since. For many years, male makeup has been traditionally rooted in queer culture. For the LGBTQ community, makeup has long been used as a powerful form of self-expression. This has seen more dramatic and feminine styles of makeup be worn by men in the public eye. MMUK Man differs from the perception of male makeup by offering an alternative for men who are interested in looking their best but may not identify with the more feminine styles of makeup.

Whether it’s adding some pencil to a patchy eyebrow or simply covering a blemish with some concealer, MMUK Man shows that men’s makeup is not such a big deal. The natural look of MMUK Man products is still the biggest drawcard for many men who may feel self-conscious about wearing makeup. With an emphasis on enhancing natural features, the products fit seamlessly into a traditional grooming routine.

Since MMUK Man’s success, a number of luxury brands have released their own men’s makeup lines. From Tom Ford to Chanel’s Boy De Chanel and YSL’s Touche Éclat Pour Homme, the high-end options for men’s makeup are endless. From tinted moisturisers, foundations and concealers to eyebrow pencils, guy-liners and bronzers, the products offer an option for every type of man.

If you’re thinking about adding a few products to your everyday routine then these are some of our preferred products to give you an enhanced, natural look.

MMUK MAN Tinted Moisturiser

If you’re feeling a little hesitant about jumping straight into foundations and eye pencils then this tinted moisturiser is a great place to start your makeup journey. Designed to even your skin’s tone and texture, this product will subtly enhance your natural features without looking overdone.

MMUK Man Tinted Moisturiser A$56

Boy de Chanel Eyebrow Pencil

Define and darken your brows with this waterproof and long-wearing eyebrow pencil from Chanel. The soft pencil is designed to keep your brows looking as natural as possible, with just a little extra definition while the spiralled pencil lets you tidy up any strays.

Boy de Chanel Eyebrow Pencil A$59

Tom Ford Bronzing Gel

Looking for that summer glow? Look no further than Tom Ford’s lightweight bronzing gel. While powdered bronzers create a more obvious look, gels seamlessly blend into your skin. Simply blend the gel into the places the sun would naturally hit and you will be looking sun-kissed all year round.

Tom Ford Bronzing Gel A$55

YSL Touche Eclat Pour Homme

Until recently, men had no way of covering their blemishes and had to hope for a good skin day. But with YSL’s Touche Eclat Pour Homme concealer, there’s no need to stress if your skin isn’t cooperating. Simply dot a little of the product over any blemishes and no one will know any different.

YSL Touche Eclat Pour Homme A$30

Looking for more male beauty inspiration? Read more about our favourite male grooming products and bathroom essentials.

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