Member of the Kardashian clan, Kendall Jenner, has added Chief Creative Officer to her career portfolio | Source: shot by Glen Luchford for FWRD

Kendall Jenner Crowned Creative Director at Online Luxury Retailer FWRD

Kendall Jenner has announced that she’ll be joining online luxury fashion retailer FORWARD (FWRD) as Creative Director.

As part of her new role, Jenner will oversee the curation of brands, the site’s overall look and feel and brand partnerships as of September 2021 during New York Fashion Week.

Falling under the REVOLVE Group umbrella, e-tailer FORWARD boasts an elusive list of designer brands which is sure to expand under Jenner’s reign with her some 186 million Instagram followers.

I grew up loving fashion and have been incredibly fortunate to work with some of the most brilliant people in this business. As FWRD’s Creative Director, I am excited to help curate the site’s offering with emerging designers and brands.

 Kendall Jenner, Creative Director FWRD

Raissa Gerona, Chief Brand Officer REVOLVE Group, called the member of the Kardashian clan “the epitome of luxury fashion” and said that “there isn’t a better fit for this position”.

The entrepreneur, model, former reality TV star and influencer has already released her own edit with FWRD titled ‘L.A. BABY’ which features Jenner’s must-have fall looks for 2021.

Jenner recently launched her own tequila brand, 818, in July this year which sold out just four hours after being released.

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