louis vuitton 2023 Rugby World Cup

Louis Vuitton reveals the trunk for the 2023 Rugby World Cup | Source: Highsnobiety

Louis Vuitton Unveils Luxury Trunk to Carry the 2023 Rugby World Cup Trophy

Victory will travel with Louis Vuitton until 2023

The luxury French fashion house unveils the travel trunk for the next Rugby World Cup in 2023, fittingly held in France. Carrying Rugby’s highest honour, the famous Webb Ellis Cup, the unique case was revealed during a test match between France and New Zealand at Stade de France in Saint Denis.

Hand-crafted in Louis Vuitton’s historic Asnières Ateliers, the lavish ‘trophy trunk’ is completely made to measure. The exterior is covered in Vuitton’s iconic monogram canvas with the two front panels decorated with a ‘V’ representing both victory and Vuitton painted in blue, white and red.

The side panels feature the hand-painted Roman numerals of XV in tribute to the 15 players of a rugby union team. The opposite side displays the official Rugby World Cup France 2023 event mark – another bespoke element. Finished in lozine trimming, brass corner protectors, lock and clasps, the 2023 case continues the celebrated legacy of Louis Vuitton’s trunks from the 1860s.

With this new official Trophy Travel Case, Louis Vuitton is both happy and proud to continue its long-time commitment with rugby, highlighting its 160-year tradition of creating remarkable trunks.

Michael Burke, Louis Vuitton Chairman and CEO

The trunk will carry and showcase the iconic trophy throughout the 10th iteration of the tournament from September 8 and October 28, 2023.

Rugby World Cup
Louis Vuitton Rugby World Cup case
Source: Louis Vuitton Twitter

While Louis Vuitton is known for its elegant travel cases, this isn’t the first time the fashion house has created a bespoke case to protect a prestigious sporting trophy. Its debut in the world of rugby came at the 2015 Rugby World Cup tournament held in England.

The Maison’s first appearance on the football field came at the 2010 FIFA World Cup in South Africa via a custom-designed case for the FIFA World Cup Trophy. It continued with cases for the 2014 FIFA World Cup in Brazil and the 2018 FIFA World Cup in Russia.

The NBA’s Larry O’Brien Trophy was also encased in a custom Louis Vuitton trunk in 2020 and last year’s Formula 1 Grand Prix de Monaco Trophy also came with its own luxury Vuitton trunk.

Louis Vuitton FIFA World Cup Trophy
Louis Vuitton Trunk for FIFA World Cup Trophy | Source: Louis Vuitton
NBA's Larry O’Brien Trophy
Louis Vuitton Trunk for NBA’s Larry O’Brien Trophy | Source: Louis Vuitton

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