Supreme x Burberry collaboration officially announced | Source: Highsnobiety

Luxury Hype: Burberry x Supreme Unveil Collaboration

If there’s one thing we’ve learnt about the fashion world over the last few years, it’s that the industry is adaptable and unpredictable.

Following last year’s Supreme x Tiffany & Co tease, the Supreme x Missoni collaboration and crossovers such as Balenciaga x Fortnite, and The North Face x Gucci, it’s no longer a shock when two unlikely parties join forces.

The latest ‘unlikely’ partnership is another luxury-streetwear crossover between a famed British brand and a New York Streetwear label.

What started as rumours earlier this year, a Burberry x Supreme collaboration is now confirmed thanks to an Instagram post by American rapper A$AP Nast on 4th March.

It showed the member of the A$AP Mob adorning a denim jacket and pants in Burberry’s iconic Nova Check pattern with co-branding of Burberry’s Horse & Knight logo and Supreme’s famous box logo.

Following the post, the two brands have officially unveiled the highly anticipated collection. Fans can expect features including trench coats, down puffer jackets, denim trucker jackets, hooded sweatshirts, denim shorts, jeans, T-shirts, crusher hats, 6-panels and skateboard decks.

Source: Hypebae

Releasing on the 10th March via Burberry’s website and Supreme’s web store, there will also be a leather track jacket with matching pants and a silk pyjama set only available exclusively at Burberry and at select Burberry stores on 12 March.

The collaboration seems to be following a trend for Burberry.

Since Riccardo Tisci became Burberry’s Chief Creative Director in 2018, the famed British fashion house seems to be targeting a younger, more streetwear-focused aesthetic.

It also comes after their immersive takeover experience on Rodeo Drive – a technology feat sure to grab the attention of the modern market.

And there’s hardly a better brand to help engage this audience than the hype-centric Supreme.

You can even trace a connection back to 1997 when Supreme paid tribute to the luxury brand with a T-shirt with Burberry’s famed check pattern in place of the Box Logo’s red.

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