A custom McLaren MK 570 was offered up via an NFT drop called “Reactor Motors,” in Dec 2021 | Source: Reactor Motors

McLaren Moves into the Metaverse Partnering With InfiniteWorld

Famed British marque McLaren is partnering with digital infrastructure platform InfiniteWorld to create and mint non-fungible tokens (NFT) of its luxury supercars.

Its plans include building an online McLaren marketplace where fans will be able to access exclusive, buyer-only experiences, digital artwork and a range of McLaren-branded products.

McLaren’s official Metaverse partner is specialist IT firm InfiniteWorld, a US-based company already experienced in online infrastructure and NFTs that “enables brands to create, monetise and drive consumer engagement with digital content.”

They will provide the Metaverse platform for the luxury car manufacturer, with McLaren Automotive’s Chief Marketing Officer, Gareth Dunsmore, saying they’re excited about the collaboration.

Increasingly in demand from our customers and fans alike, this exciting new partnership will draw on InfiniteWorld’s leading expertise to create and offer a range of digital content on the McLaren
marketplace. The partnership aims to push the boundaries and elevate the experience, characteristics both synonymous with the McLaren brand in everything we do.

Gareth Dunsmore, Chief Marketing Officer, McLaren Automotive

The Metaverse continues to gain popularity with luxury car companies looking to expand into the digital world.

The McLaren move follows Italian supercar brand Lamborghini into the Metaverse after launching an NFT collection earlier this year. Ferrari also announced in February it had ‘set up a department focusing on digital services that’s exploring opportunities arising from the space.’

For the moment little is known about the price or release of McLaren’s NFTs although we can be sure eager fans will be waiting to pick them up.

If you’re a McLaren fan have a look at the exclusive Daniel Ricciardo Edition Mclaren 720S.

Join The Rich List

Receive the beautifully curated selection of what's trending in luxury with inside stories and tips from our experts

You may also like

Pin It on Pinterest

Share This