The Nike x Serena Williams Design Crew Collection | Source: Nike

Eye-Catching Athleisure: The Nike x Serena Williams Design Crew Collection

From tennis courts to athleisure collections, Nike and Serena Williams are no strangers to working together. The multibillion-dollar sports brand and the former women’s world number one tennis star previously shared a A$50 million endorsement deal in 2003.

16 years later the partnership fostered an apprenticeship program for young designers of colour who are underrepresented in the fashion design world. Black Americans make up just 6.3 per cent of the United States apparel makers, according to a 2021 Zippia industry analysis.

Two years later in 2021, the group of 10 up-and-coming designers known as the Serena Williams Design Crew (SWDC) launch its first collection. Celebrating the tennis star’s trifecta of athletic accomplishments, style icon status and her role as a champion of change, the collection details her story.

The Nike x Serena Williams Design Crew Collection features plenty of eye-catching athleisure wear and accessories with every range including Serena’s signature. Here’s a look at the best pieces from Nike x Serena Williams athleisure collection.

NikeCourt Legacy

The Serena Williams Design Crew present two iterations of the legendary Nike Court Legacy silhouette. One features a Kente cloth design, the other is delivered in black with white leather. Honouring a history rooted in tennis culture, both easy-to-wear styles feature four gold eyelets and see-saw edging. The classic shoe is wonderfully redesigned to celebrate both Serena the athlete and Serena the fashion icon.

Women’s Printed Tennis Jumpsuit

A quality athleisure style jumpsuit that’s crafted from soft materials, the functional piece offers a ’90s-esque vibe suitable for both casual and sportswear. The unique SWDC design features a traditional zig-zag pattern in a subtle “S” shape. One of Serena’s distinctive symbols combines with the vibrant handwoven textile, Kente cloth, to honour the tennis stars cultural traditions and legacy.

Women’s Tennis Tote

The convenient companion for everywhere from the court to the concrete. The Serena Design Crew presents the stylish Nike One Luxe Tote is the perfect bag for staying organised on the go. The spacious main compartment features multiple zipped pockets, an interior mesh pocket for a water bottle and a padded sleeve for a 17″ laptop. The 2-in-1 bag also includes a removable clutch for smaller possessions.

Women’s Fleece Tennis Hoodie & Trousers

This is the Serena Williams Design Crew’s comfortable wardrobe essential. The midnight fleece is soft and warm offering comfort for any activity. The hoodie comes with a mesh overlay, upper back and shoulders and ribbed cuffs and hem for a cosy yet secure fit. The pants feature the same sporty mesh overlay with stretchy, jogger-inspired hems and waist drawcord.

Tennis T-shirt

You are strong, powerful and beautiful,” the quote emblazoned across the Serena Williams Design Crew Tennis T-shirt. Celebrating the historic occasion of Serena Williams’s 18th grand slam title, this t-shirt offers a relaxed standard fit in 100 per cent cotton.

Did you know Serena Williams holds the crown of the most expensive celebrity wedding dress?

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