Chanel boutique Perth

Chanel is the latest store to join the luxury lineup at raine square | Source: Chanel

Raine Square Perth Welcomes Chanel to its Luxury Lineup

After nearly a decade on Perth’s King Street, Chanel has relocated its luxury boutique to Raine Square, joining an array of equally prestigious labels.

The heritage-listed Wentworth Building, previously owned by Mary Raine, is home to Perth’s high-end retail offering including Louis Vuitton, Watches of Switzerland, Tiffany & Co, Kailis Jewellery, and now Chanel’s only Australian fashion, beauty and fragrance boutique.

Chanel’s new 700 square metre store was designed by Peter Marino and is almost three times larger than its previous location on King Street, which has now closed. In an Australian first, the store will be a combined fashion and beauty boutique showcasing ready-to-wear clothing, accessories, fragrance and cosmetics.

The two-storey boutique is designed to symbolise founder and namesake, Gabrielle Chanel’s French apartment, with access via both Murray and William Street. The ground floor is dedicated to bags, shoes, small leather goods and jewellery, while the first floor features ready-to-wear straight off the runway.

The boutique is the only location in Australia that features change rooms customers can personalise via a mobile device, to customise airflow, music and lighting.

The opening of Chanel marks the completion of Charter Hall’s A$60 million redevelopment of the retail centre. Miriam Patterson, Head of Office Partnerships and Raine Square Fund Manager, is delighted to welcome Chanel to Raine Square.

Chanel’s grand opening is another significant milestone for Raine Square, completing our luxury retail offering and firmly cementing our position as the home of premium local and international brands in Perth’s CBD

When Charter Hall purchased Raine Square in 2013, it was with the understanding that the redevelopment needed to be agile and responsive to the needs of the community.

An opportunity to transform people’s fundamental experience of a city comes along rarely. Raine Square provides a diverse and unique blend of tenants and placemaking offering convenience, aspiration and entertainment for visitors and inspiring the community to engage with the precinct.

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