Rihanna's Savage x Fenty Show Volume 3. Source: Harpers Bazaar

Rihanna’s Lingerie Company, Savage x Fenty Weighs IPO at US$3bn Valuation

Working in conjunction with Goldman Sachs Group Inc. and Morgan Stanley, Rihanna’s lingerie company, Savage x Fenty is currently working through an initial public offering (IPO) of around US$3 billion.

A listing of the IPO could be released as soon as this year, but no official statements have yet been released.

Launched in 2018 under luxury fashion group LVMH, Savage x Fenty has become a leading global company in the lingerie industry. Singer, songwriter and actress, Rihanna became the first woman of colour to lead an LVMH brand.

Flocked Logo Bralette from Savage x Fenty. Source: Savage x Fenty.

The initial release included clothing, accessories and footwear. Savage x Fenty was designed by Rihanna to be an all-inclusive brand, with lingerie to be available in an extensive range of sizes and skin tones. The line was launched at New York Fashion Week in 2018 and has since smashed sales records.

Most recently, it garnered $125 million in January for a fundraising round led by Neuberger Berman. Other investors included L Catterton, Avenir Growth Capital and Sunley House Capital Management.

As of August 2021, Rihanna’s net worth was estimated by Forbes to sit around U.S $1.7 billion. Savage x Fenty itself was estimated to be worth U.S$270 million, at the time. The incredible success of the singer-songwriter continues to rise, with the Fenty brand accounting for a significant amount of her fortune.

Savage is not about looking sexy, it’s not about the product – it’s all abot you. It’s all about how you feel. You cannot fake sexy, what you need to do is find it.

Rihanna in an interview for Elle.

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