Image villa Melrose Saint Tropez | Source: Instagram

St Tropez: The Billionaires Playground

The beautiful, crystal blue basin of St Tropez, plays host to some of the most stunning views, beautiful beaches, fine restaurants and world-class hotels. Adjacent to the Gulf of Saint Tropez, the French town is a haven for the super-rich. And in 2021, there’s certainly no shortage of billionaires splashing their cash and seeking the sunny skies of St Tropez.

With banks injecting around A$9 trillion into the world economy – much of this stimulus surged straight into financial markets – and found its way into the pockets of the ultra-rich. The total wealth of billionaires worldwide rose by A$5 trillion in 12 months, creating nearly 700 more billionaires in the world. With the rich only getting richer – let’s take a look at why the one percent make Saint Tropez their ultimate destination to soak up the sun.

Where to stay

Hôtel Sezz

Hôtel Sezz isn’t simply a place to sleep, it’s a resort designed for luxury. The 5-star hotel includes the Spa Sezz by Cinq Mondes, a 200m² heated swimming pool, jacuzzi, steam room, outdoor gym and a world-class, Michelin restaurant, Colette.

Standing on the Route des Salins, just 2km from St Tropez town centre, guests are greeted by their personal assistant and ushered into the boutique hotel. Glance around at the contemporary charm and elegant tranquillity where sunshine, fresh air and the calming breeze of the peninsula creates a relaxing haven. Choose from villa-style suits that become your own private space to relax and unwind. Each room features a lovely terrace with views of your private garden and an outdoor bathroom extension where you can absorb the opulent atmosphere.

Hotel Byblos

The epitome of luxury, Hotel Byblos is a 5-star palace a mere stone’s throw from the legendary Pampelonne Beach. Staying here is a magical experience – a real artistic palace feel with carved beams, sculptures, stone and vintage mosaics all atop a quiet, sloping road in the heart of Saint Tropez.

The lovely aged architecture is contrasted with the modern amenities at your disposal including; a spa, pool-side restaurant, lounge-bar, fitness centre and the famous Caves du Roy nightclub. Continuing with the palace character, guests are treated like royalty with chic yet classy villas that are spacious and come with either garden, hill or village views.

Deluxe rooms come with extra space, duplex rooms offer a mezzanine bedroom and more privacy but the crown jewel is the Missoni Home suite. Created in collaboration with the Italian fashion brand, the room is a celebration of Byblos’ 50th anniversary.

Althoff Villa Belrose

This 5-star luxury hotel is where you want to stay if you’re seeking an authentic St Tropez experience. With magnificent views of the Bay of St Tropez, Villa Belrose lies in the hills of Gassin, only a few minutes from St Tropez and 8 km from iconic Pampelonne Beach. The elegant hotel channels Florence villa vibes with its luxurious design featuring beige walls, wooden panels and suites decorated in a soft contemporary style. The rooms reach the height of spacious luxury, with amenities including marble bathrooms and private terraces.

The hotel’s facilities rival any luxury hotel in the world – heated swimming pool, a chic spa, fully equipped gym and Michelin star restaurant Le Belrose, serving the finest Mediterranean cuisine. Enjoy the choice of over 500 exclusive wines on offer, the most in the region, while soaking up the terraces sea views. This is the ideal place to stay for glamorous romantics eager to experience the true history of St Tropez.

Places to explore

Place des Lices 

The legendary historical landmark in the centre of St Tropez, is a nineteenth century public square, also known as Place Carnot. The charming square is a must-see studded with plane trees, cafes and pétanque players. Take a seat at the famous Café des Arts, now called Le Café once frequented by artists and intellectuals alike and absorb the buzzing atmosphere. Twice-weekly the Place des Lices market attracts a jam-packed crowd of vendors selling everything from fruit and veg to antique mirrors and sandals. This is the place to be if you want to get the whole St Tropez experience.

Plage de Pampelonne

It wouldn’t be a trip to St Tropez without walking along this famous beach. Named one of the most beautiful beaches in France, many celebrities have graced the shores of Plage de Pampelonne over the years. The nearly five kilometres of fine, white sand is filled with famous beach clubs and super yachts separating the Mediterranean sea from the bustling town.

Set in a sheltered bay, the remarkable natural beauty of the bright blue sea contrasting with the rural backdrop is what keeps people swooning over the attractive sight. Plage de Pampelonne also hosts one of the world’s most glamorous beach party scenes with numerous beach clubs scattered along the shore, with bars, restaurants and beach clubs alive with a-listers and wealthy patrons.

Where to dine

La Vague d’Or

Heralded by many as the best place to dine in St Tropez, La Vague d’Or is helmed by the youngest person to ever win three Michelin stars, Chef Arnaud Donckele. The menu is a mix of local Mediterranean ingredients injected with Donckele’s inventiveness. The dishes are as well designed visually as they are delicious, with a striking array of colours bursting artistically from the plate. The food is only elevated by the seamless service and unreal views overlooking the water.

Au Caprice des Deux

Fine dining finds its marriage with an al-fresco atmosphere. Hidden down a secluded street in Saint Tropez, brother and sister duo Sonia and Stéphane have cemented a 23-year reputation for excellent cuisine. Au Caprice des Deux providing quintessential French dishes with a modern twist. Enjoy fabulous foie gras, truffle salads and beef fillets as a main and for dessert – nicely cooked beignets, parfait and ice cream. The food is backed by a wonderfully versatile wine list, great ice tea, fruit tea or coffee. A patient set of staff are known for their remarkable service, and the charming ambience and homey decor, give an authentic Saint Tropez atmosphere.

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