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Get your hands on these top vegan beauty brands | Source: MECCA MAX Facebook

Seven Vegan Makeup Brands Worth Trying

The beauty industry hasn’t always been cruelty-free, but fortunately, it’s making strides towards minimising its impact on animals and the environment.

So, with more and more brands becoming Leaping Bunny certified, beauty lovers, wanting to support ethical, animal-friendly beauty brands have more options to choose from. And if you’re looking to take it a step further and find beauty products that are free from animal by-products, there are brands for that too with a growing list of vegan beauty companies you can shop from.

Milk Makeup

Based in New York City, Milk Makeup is cruelty-free, vegan and paraben-free, meaning all their products are gentle on your skin and made without harming animals. Known for products like their Hydro Grip Primer and KUSH High Volume Mascara, Milk Makeup’s products are praised by the beauty community and are available at Sephora.

KVD Beauty

Offering 100 per cent vegan makeup since 2016, KVD Beauty was one of the game-changing brands in terms of vegan, cruelty-free beauty that doesn’t compromise on quality. Founded by famous tattoo artist, Kat Von D, the packaging of KVD Beauty products feature Von D’s own artwork. KVD bestsellers include the Lock-It Foundation, Tattoo Liner and the Everlasting Liquid Lipstick.


With stand out products like the Off Duty contour and blush sticks, the Life Proof Setting Spray and Illuminating Primer, Mecca’s namesake brand has established itself as a must-have, vegan beauty brand. Stocked in MECCA stores Australia-wide and online, MECCA MAX offers vegan beauty at an affordable price point.

Charlotte Tilbury

While Charlotte Tilbury isn’t 100 per cent vegan, it does have a range of vegan-friendly beauty products and is a cruelty-free brand, Leaping Bunny Approved. Recently arriving in MECCA stores in Australia, Charlotte Tilbury’s vegan beauty products include best-sellers like the Airbrush Flawless Finish powder, Hollywood Flawless Filter foundation, Magic Night Cream and Luxury Palette.

INIKA Organic

Based in Sydney, INIKA Organic has been offering clean and certified vegan and cruelty-free skincare and makeup for around 15 years now. Free from nasty chemicals, INIKA doesn’t use parabens or synthetic fragrances in its products, instead opting for organic ingredients and active botanicals. Bestsellers include INIKA’s Loose Mineral Foundation with SPF25, Radiant Glow Veil and Certified Organic BB Cream.


As well as being completely vegan and cruelty-free, Pacifica is a brand that prides itself in being as clean and sustainable as possible. Offering everything from lash serums and eye shadow to natural deodorant and nail polish, Pacifica as a beauty brand encapsulates skincare, makeup, haircare, bath and body products and fragrances.

Its 28-shade Animal Magic Eyeshadow Palette, Vegan Collagen Recovery Eye Cream and Coconut Cream Clean Deodorant are some of the brand’s best-sellers.


Founded in 2013, Axiology was born from founder Erica’s mission to create vegan lipsticks that weren’t ‘super drying’. The result is Axiology’s creamy natural lipsticks and ‘Balmies’. With the crayon-stick Balmies made with easy-to-blend and hydrating organic oil, they are perfect to use as blush and eyeshadow as well as the perfect pop of colour to the lips.

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