Image: Armani My Way Fragrance, Pop-Up Store in Hainan, China. Source: Giorgio Armani

Sophisticated and Sustainable: Giorgio Armani Opens Pop-Up Store for My Way Fragrance in China

First released in 2020, Giorgio Armani’s My Way fragrance was named the winner of the Prestige award form 2021’s Fragrance Foundation Awards. Created by perfumer, Carlos Benaïm, the Eau de Parfum is made for the open-minded, curious and authentic woman. Inspired by elements of travel, new experiences and connection, this fragrance is all about discovering yourself and your place in the world.

Essence

Capturing elements of adventure and curiosity, the fragrance is made up of florals and fruits from around the world. The perfume opens with a sparkling combination of Italian Bergamot with Egyptian orange blossom, before being amplified by an alluring bouquet of Indian tuberose and Jasmine. The scent is finished with the bright notes of Virginian cedarwood and musky Madagascan vanilla. This soft white floral scent is gentle enough for everyday wear but bright enough to be noticed.

The Giorgio Armani’s My Way is housed in a talisman bottle with a stylish bright blue and gold cap. With blue being the universal colour to unite us all, the sophisticated perfume bottle acts as a metaphor for the world. Finished with a stamp of the Giorgio Armani logo, the bottle’s pretty minimalist design guarantees this perfume a place on anyone’s beauty shelf.

Sustainability

Prioritising their commitment to the environment, Giorgio Armani has purposely created a sustainable fragrance. In a first for the fine fragrance industry, the Giorgio Armani My Way bottle is designed to last, offering a clean and effortless refilling system with no funnel required. Containing ethically sourced ingredients and allowing for a significant reduction in plastic, glass and metal use compared to standard spray perfume bottles, this delicious fragrance not only smells good but is good for the environment too.

My Way’s refillable bottle

The Pop-Up Store

The new fragrance My Way fragrance has been brought to life with a new pop-up activation in Hainan, China which seeks to empower the spirit of the traveller.

 “My Way perfume reflects the ‘I am what I live’ philosophy.

“Echoing this ethos, the My Way podium encapsulates a spirit of curiosity and connection that reveals the wonders around us. The giant 3m-tall flacon of My Way makes an elegant yet powerful statement to dazzle visitors and lead them to embark on a fascinating journey through various inspiring touchpoints.”

L’Oréal Travel Retail Asia Pacific said.

Shoppers can remember their experiences through a range of postcards depicting cultural events from around the world; there is also the opportunity to create personalised postcards with a Polaroid picture.

If looking for more fragrance inspiration then you may like to read about YSL’s Black Opium, iconic Chanel perfumes and the most popular fragrances of all time.

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