Screenshot from American Psycho, 2000 film | Source: The New York Times

Stand-Out Self Promotion: Luxury Business Cards For the Elite

First impressions count. And, the simplest form of self-promotion begins with the exchange of a business card. With origins dating back to the 17th century in Europe – back then, business cards were used, not only as a way to discover one’s contact details but implied a status symbol of the elite society.

Today, it may appear business cards are shifting to favour digital platforms like LinkedIn profiles and Twitter accounts – however, a luxury business card still has an impact, when designed well.

Not sure how to impress that big prospective client? How about handing them a diamond-studded, A$2,500 business card?

The Black Astrum Signature Card is touted as the world’s most expensive business card. The stunningly sleek Swiss metal is dotted with more than 30 carats of diamonds and can be custom handcrafted to the client’s specifications. The cards are limited to blocks of 25, 50 or 100 and are reportedly only available on an invitation-only basis.

We’ve had several enquiries from American celebrities and international businessmen, however our cards are offered by invitation only, reflecting our desire to serve only the most premier individuals

Sufian Khawaja, the company’s concept director told Business Insider

While the Black Astrum is the most high-end business card money can buy, luxury business cards come in all designs, sizes and materials.

Size

The standard size of an Australian business card is 90mm wide by 55mm height ensuring it conveniently fits in a purse or wallet. With people so accustomed to the standard size of a card, a custom-designed size will stand out from the crowd. Other popular sizes include square business cards, micro/small business cards, business cards with rounded corners and vertical business cards.

Material

Most business cards are made from 14pt or 16pt thick lightweight cardboard or paper. Depending on the business, other materials are available to change the aesthetic to match the brand. An organic-based company such as a horticultural business may opt for a rustic appearance that’s achieved by using recycled materials such as craft paper or even a linen business card.

At the other end of the spectrum, a high-end company might choose a glamorous pearl business card or even a plastic style similar to a credit card.

Finishes

The final layer adding to the look and feel of a luxury business card is the finish. While dull, gloss and matte are the most common, there are also satin, embossed and foiled finishes. A matte finish will give a sleek, smooth appearance especially in a darker shade like black.

Gloss and satin finishes provide a shiny aesthetic with a layer of protection that gives a modern reflective style. The shiniest is a gloss with satin sitting in between a matte and gloss finish.

Embossed and foiled designs are generally reserved for the most premium business cards. An emboss finish offers a unique raised or indented design that feels different from a regular business card to the touch. Foil, on the other hand, offers a metallic, eye-catching look, that makes certain elements stand out in the light.

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