sustainable denim brands

Robert Redford and Lauren Hutton in Little Fauss and Big Halsy | Source: Esquire

The Sustainable Denim Brands You Should Know About

I want to die with my blue jeans on.

Andy Warhol

Denim is just about the cornerstone of any wardrobe. Since gaining popularity in the United States in the mid-19th century, the sturdy, stylish fabric is one of the most widely used materials in the world. According to Statista the market value for denim fabric was estimated to be around A$30.5 billion in 2020.

While the cotton-based fabric is now sculpted into dresses, jackets, shirts and suits, most consumption is still in the form of jeans – two billion pairs of jeans are produced annually in fact, according to Earth Check. And while these stats are a true testament to the continued popularity of the beloved fabric, it comes at a cost.

Each pair of jeans produced consumes approximately 7,000 litres of water – that’s simply a negative environmental statistic that can’t be ignored. Luckily the fashion staple is being reinvented by fashionable brands that are actively conscious of the footprint they leave behind. Nowadays aside from going second-hand, there are plenty of sustainable denim brands designing quality pieces that have a far lower negative impact on the environment.

Here is a look at the sustainable denim brands you should know about.

Nudie Jeans

Driven by a passion for dry denim, since 2012 all Nudie Jeans denim is made with 100 per cent organic cotton. The raw, untreated fabric is fashioned in a variety of styles from high or mid-waisted to tapered or straight and designed to be worn for years. The Swedish company also offers 20 per cent off a new pair when you trade in an old pair as well as free tear repair for life.

Boyish

Eco-mindfulness and minimalism are at the heart of the brand’s philosophy. It uses a fraction of the amount of water in its production processes as regular denim and it’s all recycled and the sustainable fabrics and eco-friendly packaging significantly lower its environmental impact. Its selection of ‘pure denim’ also comes in a variety of styles, whether it’s frayed jeans, a denim skirt or overalls.

Boyish
Price: Approx A$220
Boyish Andy
Price: Approx A$60 | Source: Boyish

Frame

American fashion brand, started in 2012 by two Swedish entrepreneurs, is a celebrity favourite worn by the likes of Miranda Kerr and Karlie Kloss. Since 2019 the brand has reinvented itself as a sustainable denim option introducing a slew of supply chain upgrades including the use of recycled materials. Its offers a range of biodegradable denim options and also has a partnership with resale site ThredUp to re-home used clothing.

Warp + Weft

“The World’s Cleanest Vertically Integrated Denim Company,” Warp + Weft offers a range of denim clothing that uses less than 10 gallons of 98 per cent recycled and treated water. It has a large size-inclusive selection consisting of over 75 sizes, shapes, and heights for men, women and kids.

warp & weft mens
Price: Approx A$103
warp & weft womens
Price: Approx A$123 | Source: Warp + Weft

Pangaia

The direct-to-consumer materials science company creates wearable designs that are soft and comfortable. Pangaia, which combine Pan, meaning all-inclusive and Gaia, which means Mother Earth features classic styles that use organic fabrics intended to be recycled when they’re worn out.

Pangaia Hemp denim jacket
Price: Approx A$314 | Source: Pangaia

Reformation

Creating pieces from low-impact materials, rescued fabrics and repurposed vintage clothing, the US brand designs silhouettes that “celebrate the feminine figure and pioneer sustainable practices.” Reformation’s range of vintage-inspired denim features standard styles like straight cuts as well as extended sizes and different fits.

Reformation jeans
Price: Approx A$208 | Source: Reformation
Cynthia Shadow High Rise
Price: Approx A$322 | Source: Reformation

If you want to read more about eco-friendly initiatives in the fashion industry, read about Security Matters teaming up with LVMH Métiers d’Art.

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