Supplied by TAG Heuer

TAG Heuer to Launch New Sports Generation Model of its Connected Watch

Luxury Swiss watchmaker TAG Heuer is launching a new iteration of its Connected Watch with a sleek new look and sports focus.

Up against the likes of Apple, Samsung and Fitbit, TAG Heuer’s Connected present itself as a high-end alternative to the dominating smartwatches on the market.

Dubbed the Calibre E4, the new generation of TAG’s Connected features two new watches; a larger 45mm model with a striking sporty look and a more slimline 42mm model designed to create a more elegant look.

Featuring new watch faces, the new timepieces will allow wearers to access up to date information on weather, wellness and more. Lending itself to performance-focused sports and fitness, the new TAG Heuer sports app comes with new guided workout routines and fitness tracking.

Source: TAG Heuer

With these two new, very different Connected watches, we hope to bring a new generation of TAG Heuer Connected Calibre E4 to a wider range of customers, becoming a companion in their daily lives: from business to sport activities to the most elegant dinners.

Frédéric Arnault, CEO TAG Heuer

Balancing a timeless design with functionality, the new screen has been designed to remain visible even under strong sunlight. The new iterations also boast improved battery life and a new charging dock.

The watches can be paired with a variety of straps, ranging from leather to steel and even multi-coloured rubber straps.

The new sporty Connected watch is set to go on sale at selected stores on March 10.

Source: TAG Heuer

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