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The 1979 Gucci Cadillac Seville is the Ultimate Retro Collaboration

Have you ever picked up one of those die-cast metal cars that toddlers play with and admired the sharp angles and distinct lines and styling?

If only real cars were as brutal and bold in their exterior design as these children’s toys and what if that attention-grabbing exterior was paired with a chic, equally as bold luxury interior.

In 1979, prestigious Italian fashion house Gucci collaborated with American motoring manufacturer, Cadillac to refit a gorgeous luxury saloon in what would be a one-off collaboration between two very unlikely partners.

The man responsible for the design of the Cadillac Seville, Gucci Edition, Aldo Gucci, said of his creation at the time, “The Gucci styling we have created for this car is designed to give a fortunate few owners a rare possession of distinction, beauty and ultimate luxury.”

Cadillac manufactured 300 of their four-door Seville models fully equipped but in stock form, sent them to a Miami-Based company, International Automotive Design Inc. who transformed the car from a standard large American saloon into a thing of beauty.

The car, coming in black, white and medium brown was furnished with a vinyl top with the Gucci interlocking “G” crest covering the rear seat “c pillar”, visible from the outside of the car, a gold Gucci hood ornament, gold Gucci emblems on the wheels, front fenders and C-Pillar and Gucci’s green and red stripes across the trunk lid.

On the inside, Gucci fabric material adorns the headrests, armrests, headliner, and floor mats as well as a Gucci nameplate on the steering wheel centre hub, the passenger side of the dashboard and on the pillars.

The trunk was filled with the latest designer Gucci luggage and the price tag that came with this limited edition aftermarket variation was a hefty-at-the-time US$23,000

The car was based on the first-generation Cadillac Seville which was built from 1976 to 1979 and was Cadillac’s response to the increasing popularity of European luxury cars like BMW and Mercedes in the USA.

It was powered by a 5.7L Oldsmobile V8, had a 3-speed TH-400 Turbo-Hydramatic gearbox and was the first American car to offer full electronic instrumentation for the 1976-79 cars, allowing drivers to calculate miles to empty and miles per gallon.

The Seville was manufactured in pre-Islamic revolution Iran under the brand Cadillac Iran from 1978 to 1987 by Iranian car manufacturer Pars Khodro.

A unique slice of automotive and luxury history, you can not get any more kitsch than a very well known Italian house of fashion collaborating with a big American brand known for its cumbersome yank tanks, The Gucci Cadillac Seville is a true, super-rare collector’s item.

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